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If you use TikTok marketing well, it may be pretty profitable for you. Over 500 million people have already used the site, and usage is constantly increasing. Moreover, it is not overrun by advertising like the other social media platforms because it is a relatively new site.

But if you don’t do your research, there are many of blunders you can make with TikTok marketing. While there are several instances of corporations effectively leveraging the platform for their marketing, there are also numerous instances when marketers absolutely erred. This essay will go through the marketing blunders you should steer clear of when using TikTok.

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What is Tik Tok marketing?

The process of utilizing TikTok to advertise a company, product, or service is known as “TikTok marketing.” It may involve a variety of strategies, including as influencer marketing, TikTok advertising, and the production of naturally viral content.

TikTok advertising benefits companies by:

  • Amplify brand awareness
  • Create active communities
  • Promote your goods and services
  • Obtain opinions from clients and viewers
  • Offer client support
  • Promote goods and services to target markets.

1. If you’re not hopping onto trends

Trending sounds and problems spring to mind right away when I think about TikTok. That’s what the platform’s renowned for, after all.

In fact, many people consider TikTok to be the more carefree, unrestricted companion of the more formal, polished Instagram.

In light of this, employing special effects, dubbing prevalent noises, adding popular music, and participating in challenges and dances are all necessary for success on the site.

It goes without saying that you must establish brand boundaries to make sure you avoid engaging in activities that can damage your credibility. In addition, not every trend will connect with your messaging or brand values – in that case, skip it.

Another fashion trend is just around the bend.

2. Not watching Tik Tok videos & understanding the platform

How can you prosper in a setting you are unfamiliar with? Take your time eating before entering the TikTok environment since it has a very distinct energy.

You can start experimenting with your own material after you have a feel of what is popular on the site. Try out different themes and writing slants to discover what resonates with your target audience.

The work doesn’t end there, though. As long as you’re using TikTok, you should constantly be scrolling.

The way you:

  • Obtain ideas for upcoming videos.
  • Identify trends.
  • Glean knowledge from rivals.

3. Not uploading portrait videos

TikTok is a vertical-first app, like Instagram.

Videos must be 1080 by 1920 pixels in order to display correctly. If it is in landscape mode, your movie will be cropped to a smaller size and have unsightly thick, black borders.

This damages both the video’s quality and its appeal to viewers.

4. Not responding to comments

The goal of social media is to create communities. The same applies to TikTok.

Since the site only presently offers a few community-building capabilities, one of the few ways to interact with your audience is through the comment area.

Your comment section will, therefore, likely be where your audience asks questions, expresses opinions about your videos, and tags friends. Take advantage of the chance to interact with them, strike up a discussion, and motivate them to perform the required action.

5. Stop using a business account

It would be a grave error not to have a company account on this social media site if it were any other. However, there are drawbacks to establishing a business account on TikTok, especially for small enterprises.

The biggest one is that you could not have access to popular music and sounds, which are crucial for expanding the reach of your business.

Despite the fact that the corporate account provides provide analytical insights, using trending sounds is a huge barrier to success on the site.

Small companies ought to concentrate on developing and testing on personal accounts before switching to business accounts as a result.

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6. Not adding captions to your video

According to a Verizon survey from 2019, the majority of mobile consumers watch videos silently. Your videos are missing a crucial element of the narrative without captions.

Making material accessible to all users, including those who are deaf or hard of hearing, is the primary goal of having content.

Adding subtitles is a quick and easy technique to ensure diversity while also increasing viewership.

7. Not sharing enough value

This can be a sign of taking oneself too seriously on a site that is known for being lighthearted. Alternatively, you may not understand the platform you’re using.

Whatever the primary motivation, creating material that heavily promotes sales on TikTok is unlikely to grow your following. It is well recognized that this audience seeks for relatable material that speaks to them and their everyday lives.

While the odd promotion is certainly helpful, it is not a good idea to make it the main focus of your writing. Instead, change your direction to producing content that emphasizes the way of life of your target audience.

Be motivated by their difficulties, problems, and interactions. Use that to fuel your creativity after that. Your material will likely perform better since it will be more in line with your audience.

8. Not being consistent enough

You need to stick to a regular publication schedule if you want to get traction on any social media network.

This is crucial for a number of reasons:

  • Viewers may explore your material and get a clear understanding of your brand when they come across your profile.
  • The more you share, the more information you may receive from your viewers.
  • A consistent posting schedule can grow your fan base since your followers will be aware of what to expect from you and the kind of information you’ll provide.

9. Promoting the wrong products

You must be aware that the TikTok site caters primarily to young people. Most TikTok users are under 30 years old, and many of them are young adults or teens.

They are only drawn to things that are appropriate for their age range. Therefore, you will not succeed in promoting items meant for elderly consumers. However, although they are few and far between at the time of writing, the platform may eventually draw some elderly users.

Determine whether or not the TikTok platform is appropriate for your company. There is a strong probability it will work for you if Generation Z and younger Millennials are your target group. Use a different site where these folks congregate if your audience is older.

10. Not doing it for the long term

Brands frequently fail to meet their objectives when they attempt a TikTok campaign as a one-time strategy. As a result, the platform now has a new set of content guidelines, and these guidelines bring with their variation in the effectiveness of various campaigns.

While some material that required minimal work could do surprisingly well, other content that needed more effort might not. Instead of running a single campaign, establishing a presence on TikTok and growing a following is the most excellent strategy to reduce this unpredictability.

To build a solid TikTok presence, integrated strategies across numerous networks and media types are preferable.

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Conclusion

It takes time, consistency, and perseverance to build a solid TikTok account with engaged followers that successfully reflects your company. However, you may maximize the effect of your effort by putting these best practices for avoiding typical TikTok marketing errors into practice, from building a more substantial profile to deciding how you’ll respond to video trends.

Your account’s performance will improve when your approach is improved, and your followers will probably notice too.

The fastest-growing social media network is TikTok. It is quickly evolving into young people’s preferred social network. Many businesses have made the decision to be present on TikTok. However, they are unsure about what to do. Because TikTok is still so young, many companies and marketers are still unclear of its value or the prospects it presents.

Here, we have examined the possibilities of TikTok. Then, to enhance your marketing success on the platform, we provide a list of TikTok marketing strategy pointers that you may use.

What you should know about Tik Tok

Of course, videos are at the center of TikTok. You should still create an account for your business on TikTok and use it to create and distribute some videos, even if you plan to employ influencers for the majority of your TikTok marketing. You can make short, snappy films on TikTok since its videos may be any length up to one minute. However, this does not suggest that you should immediately upload your 30-second television commercials to TikTok.

You have the option of recording your movies outside of the app and submitting them to TikTok. You may upload music to your video as well. TikTok includes an entirely searchable database and offers immediate access to numerous music recordings.

In TikTok, you may interact with users by giving them views, likes, comments, and shares.

7 Tik Tok Marketing Strategies

1. Hashtags

Like users of many other social media platforms, TikTok users use hashtags to categorize their videos and find videos related to specific topics. Users may view a collection of videos organized by popular hashtags by clicking on the “Discover” magnifying glass at the bottom of the screen.

In our comprehensive guide to using hashtags on TikTok, we already discussed the best practices.

The following are some advantages of a brand using TikTok hashtags:

  • To expand the audience for your work
  • To determine rivals
  • To increase your following

Even though you should include pertinent hashtags in your films, you should definitely stay away from the most often used generic hashtags. It’s more likely that a sea of content will engulf your movies. It is preferable for your videos to stand out in somewhat less competitive categories. Don’t focus on hashtags just because they are widespread since, like with any marketing, you want your videos to seem visible to the people who are most relevant to your campaign.

Moreover, keep in mind that this is not Instagram. So don’t give in to the urge to TikTok with 21 hashtags. Your videos’ impact will be diminished if you do this.

2. Hop onto trends

Keep an eye out for hot hashtags as another approach to include them in your marketing plan. Then, you may make and distribute videos that are related to these popular ones.

Keep in mind that trends can change quickly. So be prepared to alter your material to stay current with trends by keeping an eye on TikTok trends often.

Don’t merely produce a replica of other people’s videos when offering your take on a popular video format. Instead, find a way to differentiate your video.

3. Post often

One of the social media sites that encourage regular posting is TikTok. Your chance of gaining more followers has increased the more videos you upload to your TikTok account.

People will find your account and choose to follow you more efficiently if you post more frequently.

4. Make use of Tik Tok effects

You can assume that you need to do something unique to stand out from the crowd, given the millions of videos published on TikTok. TikTok provides a variety of effects to aid with this. The Trending, New, Interactive, Editing, Beauty, Funny, World, and Animal categories may be found under the Effects tab.

Similar to what you frequently see on television and in movies, TikTok has a green screen effect that enables you to use the picture of your choice to replace the video backdrop.

5. Stand out with your videos and write good descriptions

The length of a TikTok video is up to one minute. You don’t have much time to communicate your point. Additionally, whatever you do, don’t just post blatant advertisements; even official TikTok commercials should be helpful to your audience.

Your videos should be aesthetically engaging without appearing to have been produced by an expert advertising firm.

Although you could occasionally use your descriptions as teases, you should generally provide your audience with a clear explanation of what your video offers. If at all possible, phrase it such that readers are compelled to leave a remark.

For SEO purposes, writing a quality description is also crucial. In essence, you want Tiktok to understand the subject matter of your video so that it can index it and, ideally, recommend it to your target audience. Therefore, in your descriptions, don’t forget to include your most crucial keywords, but they must make sense and not just be a random assortment of phrases.

However, the available screen of real estate is limited. Therefore, prepare a brief, succinct descriptions in advance for optimum results.

You could think of reusing videos you’ve already created for YouTube, Snapchat, Instagram, or Facebook, but keep in mind that TikTok only allows for one-minute-long videos. So make sure the TikTok audience you’re attempting to reach will enjoy your video.

6. Make use of Tik Tok ads

Thanks to its official advertising system, it is now simple to promote on TikTok.

They provide three different kinds of advertisements:

  1. The TikTok native advertising that appears in-feed is the most like traditional advertisements. On the ad, you may put order buttons and website URLs. You may utilize these skippable advertisements in a variety of ways.
  1. Hashtag challenge advertisements: these display a banner ad that directs the viewer to the details page for the highlighted challenge. It may be used to target particular customers.
  1. Brand takeover advertisements – they lead to a landing page or hashtag challenge using a combination of pictures, GIFs, and videos.

Also, read our post about 12 secrets to improve Tik Tok ads.

7. Collaborate with influencers

It’s no coincidence that some people rise to prominence as social media influencers. They often become well-known for the high caliber of the stuff they give. Therefore, it makes sense for the majority of organizations to establish fruitful working connections with individuals who have the capacity to influence their clients.

“TikTok has generated a new breed of influencers, too; a collection of folks who have considerably more clout with today’s adolescents and tweens than a more conventional movie or television stars,” we wrote in How to Find TikTok Influencers. These are the folks you want to support you when you launch your TikTok marketing initiatives.

Conclusion

We looked at using TikTok as a marketing channel in this article.

If you’re used to the various social media sites available, you might need some time before you fully grasp how TikTok operates.

However, if you figure it out, TikTok may frequently be an effective marketing tool. You might be able to communicate with plenty of individuals for not too much money. This may significantly give you the edge over your rivals if they haven’t invested the time to research TikTok.

TikTok is no longer just a teen-only dancing app. It might be among the most effective means of brand promotion.

The following are some of the main arguments in favor of brands using TikTok:

– Spread the word about your brand.

– Increase product sales.

– Establish connections with customers.

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What is a “view” on TikTok?

On many social media sites, “views” are measured in different ways, but on TikTok, it’s quite easy to understand: as soon as your video begins to play, it counts as having been viewed. 

It counts as new views if the video autoplays, repeats, or if a viewer returns to watch it more than once. (However, you won’t get any new views from watching your own videos.) 

The end goal is to try and get people to watch all of your videos till the end. Unfortunately, that can be very difficult at times because most people have a very short attention span. However, since there is a very low entry barrier for what constitutes a “view,” collecting analytics on TikTok isn’t too tricky. 

12 Ways to improve the add views on Tik Tok

1. Your videos should have hashtags 

A valuable tool in your TikTok toolbox is hashtags. It helps the all-powerful TikTok algorithm determine who might be interested in viewing what you’re publishing and what you’re writing about. Additionally, hashtags are crucial for assisting visitors who are searching to find your content. 

One strategy is to use specialty hashtags that are pertinent to your topic and audience. 

It may be helpful to keep an eye out for what’s popular and join the conversation with relevant material (that is, of course, still true to your brand) if trending subjects are more likely to come up on the For You page.

Hit the Discover tab, then tap Trends at the top of the page to see which hashtags are popular right now.

2. Make excellent videos

We’ll say it for you because you won’t: duh. 

People are more likely to want to watch your movies if they look well (have excellent lighting and sound quality, and include some upbeat cuts). 

For their mirror selfies, one duo, for instance, has gotten some high-end cameras… and it is fruitful. Is this a movie from Hollywood? 

You’ll want to provide TikTok with the best content because it favors high-quality videos on the FYP. So utilize effects, sound, and a vertical shooting method. For extra credit, use a trendy effect from TikTok.

Your TikTok experience has just begun, of course, until those views start rolling in. The true financial statistic. Followers: devoted supporters who stick with you through good times and bad.

3. Be brief and to the point

Videos on TikTok can now be three minutes long, but those that are less than 30 seconds are more likely to appear on the FYP. Additionally, it is more probable that someone will watch anything fast-paced a second or third time. 

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4. Find your niche market

Everyone can find a particular TikTok subgenre they enjoy, from the incredibly literary BookTok to a thriving rug-tufting scene. So first, determine the people you want to spend time with, and then look at prominent accounts in those groups to see what hashtags, formats, and allusions they may be utilizing that might serve as an inspiration for your own relevant material. 

You may establish connections with your target audience by commenting and liking things. Hopefully, a fellow Tik Tokker will be motivated by your smart comments to visit your page to see the sort of material you’re producing there.

5. Try a how-to video

TikTok users love educational material, so go into know-it-all mode and impart your knowledge to the globe. 

While how-to films are particularly popular, answering commonly asked questions or illuminating an unexpected aspect of your business, profession, or product can also provide a welcome diversion from the never-ending dance marathon. 

6. Partner with a distinguished guest or influential person

Including other voices in your TikTok videos is a simple approach to reaching a new audience, regardless of whether you’ve collaborated with another company for a cross-over opportunity, hired an influencer or famous guest star, or both. 

7. Engage in a few duets

The Duets tool on TikTok is a fantastic method to use an existing well-liked video to increase your own views. 

With Duets, you may collaborate with another user’s video on a split-screen to humbly converse, sing along, or voice your opinion. Also, use some tested content as a springboard to gather your own sweet, sweet views.

8. Use your other social media outlets to promote your TikTok content

You undoubtedly use TikTok as part of a more effective social media campaign, and you probably use a few other online communities as well. Share video teasers elsewhere to get those viewers to your TikToks. 

A quick tweet here, a quick post on Instagram Stories there, and you have a full-fledged social campaign running!

9. Keep them attentive

Although visitors just need to watch a little portion of your movie in order to give you a “view,” it’s crucial to keep them watching until the very end. 

That’s because the TikTok algorithm gives videos with high completion rates priority. It seeks to provide suggestions on the For You Page for high-quality material. 

So, how can you keep your audience engaged all the way to the end? Play on their interest while providing value. Use subtitles that create suspense. Tutorial videos and recipe videos are perfect for this.

10. Create an account on TikTok Creator or TikTok Business

The pro accounts on TikTok won’t help you climb the FYP, but both the Creator and Business accounts provide you access to stats and insights that can aid in your audience research and analysis. 

To change to a TikTok Business or Creator profile is easy. Just select Switch to Business Account under Manage Account. You are now prepared to explore the data after selecting the best category.

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11. Remember to include a caption!

In your TikTok caption, you may only have 150 characters at your disposal, but you may make good use of them. Your description is an opportunity to convince viewers to watch your video (ideally all the way through – see above!) or to start a discussion in the comments. 

In the end, you want people to watch and interact with your movie so that the algorithm understands that this is indeed the excellent stuff. Your caption is a cost-free, simple technique to convince your audience once more to participate or simply to enjoy themselves.

12. Post your video when it’s appropriate

You won’t obtain the desired number of views if you post while nobody else is using the app. So to release your most recent video at the perfect moment for maximum exposure, examine your account statistics to see when your followers are active. 

Conclusion

The only way to enhance your TikTok marketing efforts is to track, monitor, and evaluate them, as we hinted at throughout this blog. This is especially crucial if you are paying for TikTok advertisements.

Online shopping had a global cart abandonment rate of slightly over 88 percent in March, according to Statista, a renowned supplier of market and consumer statistics. An abandoned cart indicates a consumer connection that should be continued.

People frequently leave their shopping carts empty, whether shopping in person or online, for a variety of reasons. While certain cart abandonment events, such as an emergency phone call, are unavoidable, the abandonment rate is frequently correlated with a flaw in the shopping experience, which eventually impedes the checkout process.

What are Shopify Abandoned Carts?

When a consumer abandons the checkout process, the items in their basket are not stored. Only the Online Store sales channel, the Buy Button sales channel, and the Plus Wholesale Channel offer abandoned checkout recovery.

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Why do customers abandon their shopping carts in online stores?

1. Extra expenses are excessive

Free delivery is the inducement that more than half of online buyers find most persuasive when trying to persuade them to make a purchase. Then comes close behind that (41%), coupons and discounts.

Cost is undoubtedly essential to modern consumers. Therefore it should not be surprising to hear that any additional fees added at checkout are a significant reason for cart abandonment.

2. A account is necessary

Your online store’s new consumers demand a simple, quick checkout process. But unfortunately, when they are requested to establish an account, that does not take place.

Your birthday and phone number are not required information when making an online purchase. However, having to provide all of that information for a single transaction might be annoying for some customers, which is why nearly a quarter (24%) of cart abandonment occurs because the site requires them to create an account.

3. The transaction procedure takes too long

Did you know that 23 form components are automatically used in the typical US checkout flow? Popular form fields that assist internet businesses in understanding their clients include your name, address, and birthdate. However, your search for knowledge can be driving people away.

4. The cost was not apparent

Cart abandonment is frequently caused by expensive delivery. Similarly, many (17%) customers abandon their basket because they cannot determine the whole amount of their order before placing it.

Online shoppers may be charged additional costs, particularly if they are shopping internationally. Whether it is worthwhile to purchase from an online shop depends on a variety of factors, including import taxes and currency exchange rates.

5. The webpage lacks credibility

Nearly 1.4 million Americans reported experiencing identity theft in 2020. Understandably, contemporary consumers are concerned about their privacy while purchasing online, given that critical information—like credit card numbers and home addresses—is provided through an online checkout.

Because they didn’t feel comfortable sharing their credit card information with the website, 17% of customers quit their online shopping carts.

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7 Tactics on how to reduce Shopify Cart Abandonment

We will outline seven strategies to keep online users interested, lower cart abandonment, and increase client retention. These recommendations are applicable to any e-commerce website. However, they specifically address capabilities provided by the Shopify e-commerce platform.

1. Make Checkout Simple To Prevent Cart Abandonment

The checkout process is already underway before your customer ever gets to the cart. Therefore, eCommerce websites should feature easy-to-use navigation that directs visitors to be specific yet detailed product pages to lower the cart abandonment rate.

How can you make the checkout process simpler?

  • Use unambiguous product images, videos, and descriptions.
  • Checkout Process Validation
  • Make sure your CTA buttons are straightforward.

2. Give Rewards to Clients Who Open Accounts

Give your online customer the option of a guest checkout in the shopping cart, but encourage them with rewards if they register for an account (such as 10 percent off of a future order). Even though they have the option of using the guest checkout, reassure them that making an account is simple and will save them time the next time they shop.

You’ll have access to a customer’s email address when they register an account, enabling you to contact with them and forge a relationship (another way to reduce shopping cart abandonment). Additionally, returning customers will be able to personalize their experience by seeing prior transactions, the status of their orders, receiving product recommendations based on past purchases, and saving their preferred payment methods for quicker future purchases.

3. Talk to shoppers who leave their carts behind

Shopify’s Abandoned Checkout functionality allows you to examine payment events, cart recovery data, and other shopping cart details. You can contact customers who left their carts behind in order to try and recover them!

If customers try to leave the cart, you may also employ a pop-up offer as a preventative precaution. You may even email them a secure link to their shopping cart and offer them a discount once they’ve completed the transaction.

4. Give customers a range of payment options

Offering both the well-known payment methods, such as a credit card or electronic wallet, as well as a buy now, pay later (BNPL) option like Splitit is a terrific idea. Ecommerce sites are more appealing thanks to BNPL solutions since they provide flexible payment options. Customers can purchase goods now and pay for them over time in interest-free installments.

If their preferred method is not accessible, some customers may leave their carts empty, especially if they are just getting to know you (I sure have).

Make sure you have at least these choices available:

  • Credit card
  • Debit card
  • PayPal
  • Apple Pay
  • Samsung Pay
  • Google Pay

The Shopify Payments gateway, which is accessible in certain nations and areas, may be needed for some of these alternatives.

5. Offer Free or Reduced Shipping to Customers

63 percent of online buyers abandoned their carts in 2018 because of expensive delivery, according to Statista. Extra costs such as shipping fees were the main reason in a recent study done by BayMard Institute. They have examined statistics regarding cart abandonment for several years now.

You may use strategies to decrease shopping cart abandonment by offering free or discounted delivery on specific goods, free shipping once a customer spends a particular amount or even a free shipping coupon code.

6. Send an email campaign to shoppers who abandoned their carts

Let’s say you heeded every piece of advice in this article, but the worst-case scenario still occurred: the customer left your shop.

Whether or not you use the strategies mentioned above, it will definitely happen with some of your clients. So what do you do then?

The final piece of advice is to send out an email campaign to remind customers who have previously registered with you or provided you with their email address before or during the checkout process to complete the transaction.

You should send out at least one email as part of your cart abandonment email campaign. But if you create a campaign with many emails distributed throughout a week, that’s even better.

As the campaign develops, use new approaches in each email:

  • Remind them politely of the item they left in the cart to keep it simple.
  • Emphasize the urgency of the limited supply and/or the high cost.
  • Give them a voucher or discount as an inducement.

7. Add a Chatbot to your Shopify store

Do you know that 50% of mobile website visitors and 41% of online consumers alike anticipate live chat to be available on your site?

So, if your Shopify website doesn’t offer live chat, you’re blatantly disregarding your clients. But, of course, you could assume that we are overreacting and that it is not a big problem. Yes, that is, in fact!

Add a live chat feature to your website to help clients check out, or they will leave and abandon their shopping carts.

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What percentage of shopping carts are abandoned on average?

The average cart abandonment rate varies by device, according to research by the Baymard Institute, with mobile and tablet devices having the most significant percentage of customers that click the “exit” button on a checkout page:

  • Desktop: 69.75% 
  • Mobile: 85.65% 
  • Tablets: 80.74%

Their location also influences your clients’ likelihood of abandoning their online shopping carts. For example, 86.15% of Spanish shopping carts are abandoned in the middle of their contents. On the opposite end of the spectrum, consumers in the Netherlands abandon stores at the lowest percentage (65.49%).

Additionally, certain goods have more excellent drop-offs. For example, women’s knitwear, leather goods, and lingerie are the categories where “online window-shoppers” are most likely to purchase items.

Unsurprisingly, December is the month with the highest rate of cart abandonment. This is because more individuals are purchasing as a result of Black Friday and holiday deals (hence the increase in cart abandonment).

It’s reasonable to say that the great majority of customers adding things to their online carts won’t finish a purchase—for one reason or another—because a lot of reasons contribute to online shop cart abandonment. However, it doesn’t follow that you have no options. To learn more about the primary causes of shopping cart abandonment, continue reading.

Conclusion

Every retailer experiences the agony of cart abandonment, and those that are unable to control this rate will struggle with weak sales results. We thus hope that the advice we have provided might assist you in lowering the cart abandonment rate for your Shopify business.

Third-party logistics firms, or 3PL firms as they are often known, assist e-commerce enterprises with the numerous logistics and delivery phases.

Since many eCommerce organizations solely handle online sales, the owners of these companies must employ agencies to control the other facets of operating an online business—a 3PL business steps into the scene at this point.

A 3PL Company: What Is It?

A 3PL business is a third-party logistics provider that handles your online order fulfillment on your behalf. As an online seller, you will accept the orders while hiring a 3PL business to let someone else take the rest.

A third-party logistics provider will handle the distribution, warehousing, fulfillment, and other facets of online sales.

Online retailers may concentrate on the selling element and delegate all other tasks to others by hiring a 3PL business. Learn more about the mechanics of fulfillment.

What Components of Logistics Do 3PL Providers Offer?

There are numerous and diverse logistical components. They include everything from inventory control to ensuring your clients receive your items quickly and effectively.

It’s crucial to remember that third-party logistics providers vary widely. Some will provide the eCommerce merchant with every job duty you can think of, but others would just offer a few.

Logistics generally include getting the product ready, sending it, and then taking care of customer service obligations afterward. That’s not all, though.

The following are some of the critical components of logistics:

  • Warehousing
  • Cold or regular storage
  • Supply chain administration
  • Transporting, Handling, and Distributing
  • Receiving and shipping
  • Consumer assistance
  • Backward logistics

Internet business has a lot of moving components to be successful. You may free up some of your time by having other companies perform these responsibilities with the aid of a 3PL provider.

Utilizing a third-party logistics management business will also provide you access to distribution hubs you may not have had before. But, again, this can be because of where you are right now, the fact that you can’t ship the goods to specific nations, or even just the promptness of the transactions.

A 3PL firm is also a corporation with experience in this economic sector. They can manage customer support, reverse logistics, and other facets of the e-commerce selling process since they are well aware of what is required to deliver your items where they need to go.

Top 10 Shopify 3PL Providers

1. ShipBob

An incredibly well-known 3PL firm, both domestically and internationally, is ShipBob.

There are several causes for its appeal. First of all, it is widely spread both domestically and internationally.

Second, ShipBob is a wise choice because of the services it provides to online retailers.

A customized cost structure that is adapted to each client’s needs, as well as an all-in-one shipment charge that covers several 3PL jobs, are additional positive characteristics.

These are the 3PL services that ShipBob provides:

  • Receiving
  • Storage
  • Pick-and-pack
  • Standard packing
  • Shipping

The following integrations are compatible with ShipBob, which is obtainable in both the United States and other countries:

  • Shopify
  • BigCommerce
  • WooCommerce
  • Squarespace
  • ShipStation
  • Amazon
  • eBay
  • Walmart
  • ShipBob Developer APIs

And yet another outstanding feature of ShipBob? The Express 2-day Shipping Program, which is assured! Additionally, ShipBob can deliver orders to 220+ nations and territories, so regardless of where your items are going, they probably can be delivered there by ShipBob!

2. WhiteBox

WhiteBox is the solution if your e-commerce business is looking for an all-in-one logistics provider.

WhiteBox can manage all necessary tasks from your production floor to your customer’s front door.

WhiteBox provides a variety of services, some of which are listed below:

  • Puts shipping labels on
  • Enhancing product descriptions
  • For the merchandise, expert photography is used.
  • Shipping Packaging Inspection Quality Control Warehousing Fulfillment
  • A solid option for small and medium-sized enterprises is WhiteBox.

This third-party logistics provider costs $3,000 upfront and 10% of gross sales.

3. Omni Logistics

Omni Logistics provides complete solutions for all sizes of e-commerce businesses.

You can trust Omni Logistics to manage all of your 3PL needs, including warehousing, distribution, freight forwarding, and everything in between.

You may use Omni Logistics’ services for the following functions when you choose them as your 3PL provider:

  • Shipping Warehousing International shipping
  • Forwarding of freight and more!

The best part is that Omni Logistics has several locations worldwide and numerous distinct locations on different continents and areas, including:

  • The Americas
  • Latin America
  • Asia
  • Europe

The cost varies according to the services your e-commerce business needs.

4. FedEx Fulfillment

FedEx is a well-known shipping corporation for both small and large businesses, in addition to being famous in the shipping sector for people sending personal products.

All the logistical services a 3PL firm owner of an e-commerce business might ask for are provided by FedEx Fulfillment, including:

  • Packaging
  • third-party administration of warehouses
  • Storage
  • order completion
  • Backward logistics

Working with FedEx would appeal to small business owners since they provide excellent customer service and will guide you through the many logistical phases.

Pricing for several parts of logistic firms depends on current rates, package size, and unit count.

5. Shipwire

With more than 145 warehouses spread out over the world in places like Europe, Asia, Australia, and the United States, Shipwire has a significant worldwide presence.

The same-day delivery option from Shipwire is one service that merchants genuinely value.

A subsidiary of Ingram Micro, Shipwire aids in the provision of fulfillment and commerce services.

Owners of e-commerce websites can benefit from the following services through Shipwire:

  • Retail commerce and EDI global fulfillment
  • merchants using dropshipping

6. Shopify Fulfillment

The Shopify Fulfillment program is integrated with the Shopify e-commerce platform, so you may choose to work with it as a 3PL partner only if you sell your goods there. Having said that, it is a legitimate business that is expanding really quickly. 

The mechanism used by Shopify Fulfillment requires that all items be sent to the warehouses by the retailer. Following that, Shopify receives all orders through your Shopify website and chooses, packs, and ships them. 

This indicates that Shopify Fulfillment doesn’t integrate with other systems like WooCommerce or Bigcommerce, as you may have guessed. That’s a drawback, but if you already use Shopify, it shouldn’t really matter.

Features that Shopify Fulfillment offers:

  • A good selection of US and Canadian fulfillment facilities.
  • Management of inventory and orders is kept on the Shopify dashboard.
  • Total control over the information derived from your sales, enabling you to make future decisions with confidence.
  • You are selling through a multitude of channels, including your Shopify website, a POS (point of sale), Amazon, eBay, and more. Additionally, you may advertise and sell using social media platforms like Facebook and Instagram.
  • Utilize innovative technology to change where you keep your goods and distribute them around the Shopify Fulfillment network.
  • Dependable online resources, a lot of blogs and forums about Shopify, and strong customer service.

7. Red Stag Fulfillment

From two warehouses in the US, Red Stag Fulfillment offers general order fulfillment, 3PL services, and eCommerce fulfillment. Since it is a smaller organization and network than the ones already listed, you may work with a committed group of individuals that are more concerned with your company’s success. 

One advantage of choosing Red Stag Fulfillment is that you may offer same-day shipment to all of your clients, even if you have to charge them an additional fee for it. Additionally, Red Stag Fulfillment accommodates unique fulfillment requirements such as marketplace selling, subscription boxes, and crowdfunded projects.

Features that Red Stag Fulfillment offers:

  • There are options for same-day shipment across the country.
  • For items like multi-product bundles and subscription boxes that are sent to clients on a monthly basis, kitting and subscription fulfillment services are available.
  • A cloud-based warehouse management system that allows you to sync orders and track all logistics in real-time.
  • Dropshipping allows you to store a certain amount of a supplier’s items and only have them shipped out as needed.
  • You will be onboarded quickly to the Red Stag ecosystem from another fulfillment provider.
  • Tools for tracking inventory and orders are available on a web-based interface for convenience.
  • Return processing is when a consumer sends back an item to Red Stag rather than to your workplace or residence.

8. ShipMonk

One of the best 3PL firms to think about is ShipMonk since it provides comprehensive order fulfillment and shipment scalability solution for eCommerce businesses of all sizes. ShipMonk is fantastic because it offers top-notch software for managing your inventory, keeping track of where it goes, and picking the best storage options. 

In addition, you may interface with various online marketplaces and sales channels to sell to different clients. ShipMonk is a valuable software and logistics operation that includes order management software, shipping software, inventory management software, warehouse management, and packaging providers (among other components). 

Your products are inventoried, moved to the order queue, and shipped out as needed by this 4-in-1 cloud-based software.

Features that ShipMonk offers:

  • Integrations with third-party marketplaces, e-commerce software, and the most prominent e-commerce platforms directly.
  • There are custom packaging choices and specified packing rules for placing specific products in your shipments or including branding.
  • A conglomerate of necessary transporters, including FedEx, DHL, UPS, and USPS. For each customer, ShipMonk automatically determines the ideal shipment speed and price.
  • You have automated shipping email communication with tracking information to inform your consumers.
  • A multifunctional cloud-based application with powerful fulfillment control modules for order, warehouse, shipping, and inventory management.
  • All of the prominent carriers provide discounted shipping costs.
  • Direct contact with customers by phone, live chat, or email.
  • Seller-fulfilled Prime service and FBA prep services.

9. Fulfillment.com

A global logistics network and assistance for high-volume merchants expanding into new markets are two features of Fulfillment.com. Due to its affordable prices and quick delivery, this is one of the best 3PL firms to select. For the majority of US consumers, Fulfillment.com offers a 2-day delivery window in addition to a range of options for exporting goods abroad. 

Regardless of your company, its fulfillment network opens you to prospective customers across the US, Canada, the UK, Europe, and Australia. Fulfillment.com and its powerful fulfillment tools manage everything, from selection to packaging, tracking to returning.

Features that Fulfillment.com offers:

  • With the help of the Fulfillment.com warehouse network, purchases may be fulfilled and shipped to clients anywhere around the globe.
  • Proprietary software for warehouse choices, inventory control, and order administration.
  • Excellent customer support by phone, live chat, or email.
  • Integrations that happen quickly with the most widely used e-commerce sites, markets, and business resource planning programs.
  • A committed success manager that guides you through the software dashboard lesson connects your shopping cart and assists you with onboarding.
  • Use software and your phone to track inventory.
  • Address verification helps prevent fraud and missing items while ensuring timely delivery.
  • Packing that is safe to keep what is being sent to customers.

10. FedEx Logistics

From our list of the best 3PL businesses, FedEx Logistics is an intriguing pick because it offers both advantages and some drawbacks. You only have access to FedEx as a carrier, to start. Although it’s not always a negative thing, it might be helpful to at least check prices with shipping companies like USPS and UPS.

You will, however, get some of the most significant delivery reductions available if you stick solely with the FedEx Logistics program. Not to add that FedEx is renowned for its quick delivery times and its capability to deliver packages quickly anywhere in the world.

Features that FedEx Logistics offers:

  • Almost every continent has a vast network of fulfillment and delivery service facilities.
  • All packages provide options for customization, kitting, and packaging.
  • Return management is responsible for receiving items, examining them for issues, and restocking the shelves.
  • Interconnections between various e-commerce platforms and marketplaces for selling through multiple sales channels.
  • Additional reverse logistics capabilities for liquidation, returns, unsaleables, disposal, and recalls.
  • Automated shipment optimization to determine the fastest shipping rates and methods for each client.
  • A comprehensive fulfillment tool for handling orders, keeping an eye on inventories, and monitoring warehousing
  • a competent customer service team that is reachable via phone and email.
  • You are sending out order tracking information to all of your clients.

Benefits of working with 3PL Providers

1. Drive cost reductions

As a result of their specialization in logistics, third-party logistics companies have a more extensive network than the supply chain department of your business. As a result, they have unique connections inside the logistics industry, which gives them more negotiating power. They can also assist in providing customers with more significant volume discounts. All of these things can reduce overhead expenses.

2. Access knowledge and experience

It is challenging to foresee and accommodate internal expertise in all the skills and geographies necessary in today’s complicated global market environment. Therefore, a 3PL service provider offers knowledge and understanding in a variety of areas, including economic rules, import and export laws, international compliance, and transport documents.

3. Prioritize your core competencies

By outsourcing logistics, your company will be able to concentrate on its core strengths instead of having to manage non-core yet essential operations. In addition, without using internal resources, your company may benefit from the logistical experience.

4. Obtain more adaptability and scale

Third-party logistics in supply chain management also gives businesses the adaptability and scalability to use supply and distribution resources in accordance with the demands of the moment.

5. Enable market expansion and business growth

Third-party logistics play an essential element in supply chain management since they let organizations penetrate areas where they don’t yet have a strong presence.

Conclusion

The process is complex, whether you’re working with a 3PL for the first time or already reducing your dependence on them. Ecommerce companies are unable to determine the fate of every one of their business associates. However, you have some influence over your research before choosing a 3PL.

In particular, the freshly released Google Analytics 4 has several fantastic features for online retailers. However, there isn’t yet a direct interface between Shopify and Google Analytics 4 (GA4).

Everything concerning the connection of Shopify with Google Analytics 4 is covered on this page. In addition to being a new version of Google Analytics, GA4 offers incredible new capabilities for Shopify retailers. 

In order to get the most value out of your GA4 and Shopify connection, follow the instructions on the page.

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How to set up Shopify on Google Analytics 4

By June 2023, Universal Analytics, a beloved version of Google Analytics that we have used for many years, will be discontinued.

As a result, Google Analytics 4, often known as GA4, will be the only choice going forward and will supersede UA. What’s even worse, you ask? Unfortunately, you won’t be able to transfer your data from Universal Analytics to Google Analytics 4 (GA4).

Simply put, that implies that you must use GA4 right once to begin gathering information about your new home.

Free method with tracing code

1. Add your theme’s tracking code

Edit the theme.liquid file by selecting “Online Store,” “Themes,” and so on. The tracking code must then be pasted in between the head tags. The measurement ID from your GA4 data stream has to be substituted for the two instances of G-Sample in the following code example (important).

2. Add the tracking code to the page that confirms your order

Add a customized tracking code to the “Additional Scripts” area (under “Order Status Page”) by going to “Settings,” then “Checkout.” You may use the following example, but you must change the two occurrences of G-EXAMPLE with the measurement ID from your GA4 data stream (important).

3. Remove Shopify from GA4 as a referral

You must stop the Shopify checkout pages from appearing as referrals in your reporting to guarantee that your sales are credited to the proper marketing channels. Open your data stream in Google Analytics, pick “More Tagging Settings,” and then select “List Unwanted Referrals” to do this. Then you must add myshopify.com as an exclusion.

4. Sign in with your universal analytics property ID

I advise adding Universal Analytics to your Shopify site because you won’t be able to observe how customers go through the checkout pages in GA4. Go to “Online Store,” then “Preferences,” and enter your property ID under “Google Analytics” to accomplish this.

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Shopify GA4 Kit Using Analyzify

Using Google Tag Manager (GTM) and data layers, we will configure GA4 and e-commerce functionality. You may use the same GTM configuration for additional tags, such as conversions from Google Ads, making this the optimal setup technique for you.

From setting up GA4 through GTM on Shopify to creating a GTM account, we will provide you with everything you need. Just keep going!

1. Embedding GTM on Shopify

You may skip this step if Google Tag Manager is already set up on your Shopify store. If not, learn how to set up Google Tag Manager. GTM will be our setup’s primary operator, so please ensure that everything is configured appropriately. To complete the setup and verify GTM installation on Shopify, go to our particular lesson on this subject. Once you’ve configured and verified GTM on your Shopify store, go to the next step. To finish our GA4 configuration, we’ll use GTM. Thus, it is a necessary step.

2. Obtain the Shopify Purchase data layer (inc. product-level data)

You may get free, open-source purchase and product view data layers for Shopify from Analyzify. This data layer is the updated version that now includes data at the product level.

For the latest recent code block, visit the following link to Analyzify’s Shopify Purchase Data layer page. Keep the tab open after copying the code block since we’ll be using it again. Also, make sure you accurately replicate the data layer code.

Once you have the code right, move on to the next step.

3. The checkout with a data layer

Visit Shopify Admin > Settings > Checkout > Order Status Page > Additional Scripts, then put the code just beneath your GTM container code.

The GTM container should have been introduced in Step 1 already. In case you can’t find your code here, kindly return to that stage.

If you add another purchase data layer, you can maintain both because their names are distinct. Additionally, if you are utilizing your old data layer for GA4, feel free to delete it, as you have access to the most modern one right now.

You may go back to the last page we opened and do Step 2 there if you aren’t acquainted with inserting codes into your “Checkout Additional Scripts” page.

If your Shopify purchase data layer and Google Tag Manager container code are present on your Additional scripts, go to the next stage.

4. On the product page, provide a data layer

The code block may be found in the same page’s Shopify Product Data layer section. Additionally, you will see the actions you must include on your product pages.

Up to the GTM actions, follow Steps 1 through 4. Do not continue with GTM activities; we will complete them in the following stage.

You have now successfully added the required data layers, including the GA4 e-commerce reports, to your Shopify store for GA4 setup.

Data layers alone are insufficient. Thus we must now complete the GTM processes. If you correctly performed the instructions above, go to the next stage.

5. The GTM Container download

Google Tag Manager will be used for the following actions. First, GA4 tags, triggers, and variables must be created for product view and buy events.

It takes a lot of time and effort to do this. However, Analyzify has a Shopify GA4 & GTM container that is prepped and ready to use. It will require downloading, importing, and adding your measurement ID to your GTM account.

If you want to download the Analyzify GA4 & GTM Set for Shopify go to this link, step 5. Then, they will send you an email automatically with the GTM container and the accompanying information.

6. GTM Container import

The GTM container you downloaded should now be imported.

Step 6.1: Access your GTM and select Admin from the top menu. Customs Container

Choose the JSON file you obtained via our email in step 6.2.

Apply the following settings in step 6.3. The Current Workspace > Conflicting tags: Merge > Rename

Step 6.4: Verify

7. Insert your GA4 measurement ID

You will only alter the GTM container in this way.

7.1: Click on the variable “update me” GA4 measurement ID (G-). The Google Tag Manager > Variables (Left-Menu) > User-Defined Variables menu.

7.2 Insert your GA4 measurement ID

7.3 Save

If you need assistance with, check out these tutorials:

8. Pause additional GA4 tags

To avoid problems with double-tracking, you should suspend any additional GA4 tags you have added to your GTM.

9. Check your GA4 configuration

Using GTM’s Preview Mode, we will now test the data and the configuration. You can obtain assistance from the screencast if you are unfamiliar with Google Tag Manager Preview Mode & Tag Assistant.

9.1 On the GTM page’s upper right corner, click Preview.

9.2 Enter the URL of your store and press Connect. The shop should start up and display “Tag Assistant Connected” in the bottom right corner.

9.3 Visit a product page and return to “Preview Mode: Tag Assistant”

9.4 On the left, you should notice the “analyzify productDetail” event. Just click it.

9.5 The “GA4.02 – Event – View Item” tag should have triggered at this point. Just click it.

9.6 In the upper right corner, choose “Display Variables as Values.”

9.7 Verify once more the: Product Name, Product Price, Product ID, and Measurement ID.

For Google Analytics 4, If a process is not operating as intended:

Check that you successfully completed the preceding stages by going back and reviewing them.

10. Finish your testing, then publish

The purchase event may be tested in the same manner. You are highly encouraged to watch our YouTube video for further testing and information.

Now that the updates have been published, you may enjoy your GA4 E-commerce setup. In Google Tag Manager, click SUBMIT in the top right corner, enter a container name, then click PUBLISH.

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How to set up a GA4 account

Contrary to what the title says, you cannot establish a Google Analytics 4 account. Let’s be clear about that right away. However, a Google Analytics account with Google Analytics 4 property may be easily created.

Since Google Analytics 4 (GA4) is the most recent version and the default, when you wish to establish a new account, Google Analytics automatically generates a GA4 property for you.

As an alternative, you may use GA4 Setup Assistant to convert your current Universal Analytics property into a GA4 property. You may use this to connect the accounts and exchange some settings between the properties.

Also, learn how to exclude bot traffic from Google Analytics to ensure accurate statistics.

New GA4 & UA Properties creation

1. New Google Analytics Account Creation

The version of Google Analytics by default is Google Analytics 4. As a result, GA4 is included by default when you establish a new Google Analytics account.

Name the account, please. Utilizing your company’s name is the finest course of action.

2. Pick a Property Name, Time Zone, and Currency.

You will be given choices for data sharing. Please feel free to check the options for “Demographics” and “Interest Reports” since these might provide valuable insight. When finished, select “Next.”

Give the property’s name now (it may match with the account name). Choose your “Currency” and “Reporting Time Zone.” To proceed, choose “Advanced Options” and click “Next.”

3. Activate Universal Analytics

In the step before, make sure you choose “Show Advanced Options.” Then, activate “Create Universal Analytics” and input the URL of your website. After that, select “Next.”

4. Last Settings

To give information about your company and your plans to use GA, follow the following. As required by GDPR, accept the “Data Processing Terms” and the “Measurement Controller-Controller Data Protection Terms.” You’re ready to go after you click “Create”!

New GA4 Account Creation through UA

1. Run the GA4 Setup Assistant to begin

Click “GA4 Setup Assistant” in the “Property” column by going to “Admin.”

2. New GA4 Property Creation

In the pop-up box, click “Get Started” and then “Create Property.”

3. All done!

Your brand-new GA4 home is prepared! It is located in the top part, close to the Google Analytics logo.

What is the difference between Universal Analytics and Google Analytics 4

Various data models

The core is where the largest change is made. While UA uses a hit-based data collecting technique, GA4 uses an event-based one. For those who are not technically savvy, here is what it means:

There are several hit types in Universal Analytics, including PageView, Social, Transaction, etc. In contrast, they are all Events for GA4 with unique names and parameters. With this improvement, we can combine all reports and capabilities thoroughly.

Powered by AI and machine learning

Intelligent business insights are provided by GA4 and are supplemented by AI & ML. Because Google needs to gather a sizable quantity of data to generate better predictions, we will come to appreciate the benefits of this over time. In the near future, audiences and predictive metrics will probably be discussed and used more frequently.

More Reporting across devices

With regard to cross-device reporting, UA is somewhat constrained. However, with its new data stream methodology and event-based data collecting strategy, GA4 is fully prepared for this. Different streams make it simple to track various devices on a single GA4 property, and sessions and reports may be combined across devices.

Google Signals Booster

You can leverage Google Signals much more deeply, thanks to GA4. For example, with your Analytics property, Google contributes its own user data, which aids in cross-device monitoring and sophisticated tailoring.

Tracking Events Automatically

Events like user interaction, session start, page view, and first visit are automatically tracked by GA4. Additionally, there is the Enhanced Measurement function, which automatically records file downloads, video engagement, site searches, outbound clicks, and scrolling.

Other advantages of GA4 abound, and as Google continues to invest extensively in this version, there will be many more updates in the future.

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GA4 FAQ

May I obtain Universal Analytics alone? Why am I in need of GA4?

The foundation of Analyzify is Google Analytics 4. (GA4). In order to benefit from the new and default version of Google Analytics, we strongly advise utilizing GA4 with Analyzify.

Remember that you should combine GA4 with Universal Analytics (UA) (aka. parallel tracking). But if you don’t want to utilize them simultaneously for a particular reason, you may halt the GA4 tags on Google Tag Manager.

Should I establish a new GA4 property or upgrade my Universal Analytics to GA4?

There is not much of a difference technically. Only a few settings are carried over when moving from UA to GA4, which is advised.

Is GA4 superior to UA?

The most recent and standard version of Google Analytics is called GA4. It already has many capabilities that Universal Analytics (UA) lacked, and as time goes on, it will only become better.

However, compared to UA, GA4 lacks some reports and functionalities. You ought to employ them both for that reason.

Because GA4 is the foundation of Analyzify, we strongly advise utilizing it with Analyzify so that you may benefit from the brand-new and standard version of Google Analytics.

Do I need to migrate entirely to Google Analytics 4?

No. Google Analytics 4 (GA4) and Universal Analytics (UA) should be used in tandem. Both Google and we advise parallel tracking.

Because GA4 is the foundation of Analyzify, we strongly advise utilizing it with Analyzify so that you may benefit from the brand-new and standard version of Google Analytics.

What distinguishes Universal Analytics from Google Analytics 4?

The current and standard version of Google Analytics is Google Analytics 4 (GA4), while the previous version is Universal Analytics (UA).

Conclusion

Now that you know how to set up Shopify conversions on Google Analytics 4 in 2022, you can start getting more detailed statistics. In addition, you can now use some of the fantastic features Google Analytics 4 has to offer. Next, learn about 8 deadly Shopify mistakes.

In the past, the majority of Shopify advertisers neglected to pay attention to Bing Shopping, but things are gradually shifting. Bing has made significant changes to its capabilities and user experience to make it more appealing and valuable to companies.

Bing now welcomes similarities to Google Ads rather than attempting to differentiate itself from them. In addition, they make it simple for marketers to transfer their campaigns between platforms.

With Bing Shopping, you have a fantastic chance to expand your customer base as an e-commerce company. Here are nine suggestions for success with Bing Shopping ad optimization if you’re prepared to broaden your digital marketing plan.

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What is Shopify Marketing

Shopify marketing is leveraging advertising strategies to attract visitors to your online business, turn those visitors into buyers, and keep those buyers coming back for more.

A comprehensive Shopify marketing plan includes both on- and offline marketing techniques. You can raise brand awareness, encourage client loyalty, and eventually boost online sales with the aid of a solid marketing plan.

Using Shopify marketing tools to increase sales of particular goods or for your entire firm might help you advertise your online store. An outline of a few doable suggestions is provided below.

What are Bing Product Ads

Bing Product Adverts are a specific kind of ad that leverages your product data stream to show users of Bing content-rich, in-the-moment, and engaging ads. They are displayed while consumers perform searches for similar products.

Direct-to-consumer merchants and brands are the primary users of Bing Product Ads. Rich in content, Bing Product Ads include the product’s picture, title, price, and URL of your website.

Bing uses the data from your product feed to add the above information to your product adverts. Due to their prominence and the way they stand out from the other search results on the page, Bing Product Ads have an effect.

Bing charges you on a PPC (pay per click) basis for Product Ads. You only pay when someone clicks on your advertisement to visit your website, in other words. Once a person is on your website, you have the opportunity to turn them into a client.

Advantages of using Bing Product Ads

  • Increased Conversions: Users who click on your Product Ads on Bing are probably closer to making a final purchase than other users. Because they have previously seen a picture of the item and its cost.
  • Increased Click Through Rate: Bing Product Ads are clearly displayed on the page and distinguish themselves from other results. The click-through rate increases as a result.
  • Improved Engagement: With Bing Product Ads, you can raise brand recognition and boost levels of consumer interaction.
  • Prioritize products: You may first decide which goods you wish to sell using the tools provided when creating a Bing Shopping campaign. This can include brand-new or effective goods.
  • Easy to set up: The Bing Ads Editor and the Bing Merchant Center are simple to use. You can also transfer your Google Product Listing Ads’ ad settings, saving you even more time.
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Set up Bing Sales on Shopify

A large portion of your rivals is overlooking Bing Ads. You gain a significant advantage by doing this with little effort.

Microsoft Advertising (Bing Ads) has demonstrated a reduced CPC and more significant ROI for our customers. Although the volume is lesser, why pass on lucrative sales?

Additionally, it may assist in increasing your organic traffic, which is always a good thing.

Additionally, you will have access to consumers who use Microsoft Bing, Yahoo, MSN, AOL, and other Bing-powered websites.

Syncing your Shopify store with Bing is a prerequisite before you can think about advertising and audiences.

For information on how to add Bing as a sales channel to your Shopify store, refer to the STEP by STEP instructions below:

1. Adding the Microsoft (Bing Ads) app to your store is the first step in connecting your Shopify store to Bing. This software is brand-new, free to use, and so far, it’s doing a terrific job on Shopify! REMEMBER: Only stores from the United States or Canada with USD or CAD set up as the main currency may install this program. Therefore, make sure your business is compliant.

2. After adding the sales channel, you’ll need to sign into your Microsoft account. Visit ads.bing.com to create one if you don’t already have one. You may import the data from your Google Ads Campaigns, and the procedure is really straightforward.

3. Finish the tasks on the checklist, and make sure your website has contact information and policies. After checking the boxes, go to the following action.

4. Free listings and product feed. The goods you have contributed to your new sales channel will be added to your Microsoft Merchant Product Feed. Select all Active Products on the Inventory panel, then add them to the Microsoft Sales Channel.

5. Confirm your target market and currency using geolocation.

6. Finished! Your items will display throughout the network as the software begins to transfer product data from Shopify to the Bing Merchant Center. Check back in a few hours to see if there are any issues you need to rectify. Publish new items via the Microsoft sales channel.

You may integrate existing Google Ads campaigns into your Bing Ads account or make brand-new ones. Our advice is to launch wide test campaigns first, then modify them. For example, your Google Ads campaigns won’t perform as well on Bing since the audiences are entirely different.

6 Marketing Tactics for Shopify on Bing Shopping Ads

1. Take Full Advantage of Product Attributes

In Bing Shopping, product qualities play a significant role.

There are a few of them that must be present for your advertisement to be accepted by the Bing Network:

  • ID
  • Title
  • Link
  • Price
  • Description
  • Image link
  • Shipping
  • Product identifiers

Numerous other qualities are available as options. Some of these optional characteristics directly influence how Bing classifies and presents your items. Therefore, optimizing your Bing Shopping ads by providing as many product characteristics as you can is a brilliant idea. 

It might take some effort to implement all the necessary product qualities. Still, it is worthwhile to do so to provide Bing with the most accurate data possible when categorizing your items. For instance, a shoe company can increase the relevance of its items for inquiries by including optional size and gender parameters, such as “women’s size 7 US boots”.

2. Use Product Groups

You generally want your ad groups to contain only closely related items. Using product groupings, you may choose which goods from your Bing Merchant Center catalog to include in particular ad groups. Utilizing the following attributes from your catalog feed, you may arrange goods into categories:

  • Category
  • Brand
  • Condition
  • Item ID
  • Product type
  • Custom label

3. Optimize Product Images

Possibly the most crucial component of Bing shopping optimization is your product photos. Your Shopping advertising may stand out from the competition by using high-quality product photos, which can increase clicks and conversions.

Bing gave marketers the option to include more photos in their product offer streams in April of last year. You can add up to 11 additional pictures to your product rather than just one main image. Utilize this functionality by showcasing your product from various perspectives or using various staging components.

The remaining photos will show up as thumbnails until you choose one to use as the featured picture for the product. Images should be at least 220 pixels wide by 220 pixels tall and must be in one of the following file types: BMP, gif, EXIF, jpeg, png, or tiff.

4. Automatic Item Updates

The Automatic Item Updates function makes sure that your website’s availability and price information are consistently reflected in your Bing Shopping campaigns. Online e-commerce shops may swiftly run out of an item’s stock while continuing to provide adverts for it. This wastes both advertising dollars and clicks.

The pricing and availability microdata on your website is synchronized with your Bing Merchant Center feed using Automatic Item Updates. In this way, it continuously refreshes your inventory data during the course of a business day without needing your advertising manager to take any action. 

Your advertising campaigns will run more smoothly and effectively if you use an automated function like this. For example, advertising for an item that is out of stock will never appear on Bing, and quoted prices will always reflect actual demand. Depending on your requirements and objectives, you may configure Automatic Item Updates to update availability only, price alone, or both metrics.

5. Improve Targeting with Custom Labels

Custom labels are one of the most underutilized and essential resources for Bing Shopping ad optimization. Campaigns, ad groups, advertisements, and keywords may all be grouped according to your priorities using labels, which are characteristics.

Many advertisers disregard custom labels since they have no impact on how Bing classifies your items. But there are other ways that custom labels might aid in focusing improvement and insight:

Make rapid adjustments

Using Bing’s shared labels library, you may build a single label and add it to various keywords, advertisements, ad groups, or campaigns. You may use this to create asset groupings that are important to you and quickly retrieve them using Advanced Search. You might, for instance, develop a standard label for “Holiday promotion” and use it in ads that are appropriate for seasonal promotions. Then, you may filter items depending on the title and make the necessary modifications to boost the budget for all holiday advertising activities.

Run personalized analytics reports

It is simple to obtain performance insights using custom labels that are based on characteristics. For example, imagine that you branded two distinct holiday advertisements as “Holiday 2017” and “Holiday 2018”. You may run a report to compare the effectiveness of the various campaigns, ad groups, or advertising connected to them. You may use labels to classify your keywords as brand name vs. generic or according to other criteria, and then run performance reports to compare the results.

Establish automatic rules

On the basis of your personalized labels, you may also make automatic rules. For example, you may set up an automated rule to adjust bids on keywords marked as “generic” if, for example, your analytics data reveals that generic keywords perform better than brand name keywords. Custom labels can help you enhance targeting and streamline your Bing Shopping ads when appropriately utilized.

6. Test Different Bid Adjustments

Bing ad optimization is an art, particularly when it comes to bidding. However, you may make a number of little adjustments to your budget allocation that will significantly influence your campaign’s success. For example, you may utilize bid changes to prioritize particular keywords or demographics and target niche audiences with your advertisements. 

You can modify your bid in the following ways:

  • Time of day – Throttle bids during certain hours based on when your target audience likes to shop.
  • Day of week – Adjust bids on certain days of the week to improve performance.
  • Device type – Increase or decrease bids for mobile or desktop based on past performance.
  • Location – Target certain regions or neighborhoods for location-based businesses.
  • Demographics – Adjust bids based on the demographic makeup of your target audience.

Based on performance analytics, you should experiment with various bidding techniques to determine which best enables you to reach your audience with relevant Shopping advertising at the best moment.

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Why Shopify Users Should Consider Using Bing Shopping

This implies a broader range of items from more than 1.7 million Shopify merchants for the millions of customers who use Microsoft Edge, Microsoft Bing, and, more recently, Microsoft Start. As a result, you may now find more varied items, better pricing, and better deals with the Shopping tab on Microsoft Bing and Microsoft Edge. Additionally, you will be able to swiftly and securely complete your purchase using Microsoft Bing’s Shopping tab.

With only a few clicks, this relationship will significantly increase Shopify merchants’ reach of their brands and goods. In addition, the updated Microsoft Channel app makes it easier for businesses to engage with customers via the Microsoft network. The items sold by Shopify merchants will also be immediately listed for free on the Microsoft Start Shopping and Bing Shopping tabs.

Additionally valuable for Shopify businesses is the ability to design new advertising campaigns and analyze marketing effectiveness through real-time data in their Shopify store.

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Conclusion

Bing Shopping provides significant potential for e-commerce advertisers today. Reaching wealthy consumers in a significantly less crowded market is achievable if you design and optimize Bing Shopping ad campaigns. However, optimizing advertisements on Bing might be difficult if you don’t approach it correctly. To get the most out of your Bing campaigns, make full use of the techniques and tools discussed in this piece.

Next, read 8 deadly Shopify mistakes you should avoid!

You’re a business owner running a Shopify eCommerce store looking for the best subscription apps to integrate into your website. Skio and Recharge are both excellent choices when it comes to subscription applications. These applications can help you create recurring revenue while also providing a tremendous amount of value to your customers by delivering the products they want on time and on a consistent basis.

We chose Skio and Recharge by looking at the app store rating, the apps’ top features, the number of reviews, and other subjective characteristics. We hope this information will help you in your quest to find out which subscription app is the best for your Shopify business.

Skio: Overview

Skio is a Shopify app that integrates with your website to make selling subscriptions easier for marketers. Skio was launched on 27 April 2021 by Kenneth Davison. He is an engineer who worked at Pinterest and Hulu in the past.

Skio is a premium subscription service that builds on the success of ReCharge and other well-known platforms by improving the user and customer experience. Each subscription order generates an account for the customer, which allows them to log in without a password, removing the need to deal with annoying emails stating forgotten credentials.

The Skio platform also allows for group subscriptions and discounts, which increases customer retention by exploiting the natural urge not to raise costs for others when they agree to sign up. Customer subscriptions are not disrupted, and payment method data is not lost during the transition from ReCharge. What is Skio’s greatest advantage? It makes generating and updating subscriptions far faster than the competitors by utilizing contemporary frameworks and React/Next.js technology.

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Benefits

Increased Conversions

With a 1-click checkout, you can increase conversions by 72 percent (Shop Pay). Welcome, Shopify’s new native checkout! UTM tags operate correctly as a bonus, and Pay Pal can be used as a payment method. In addition, with native checkout, direct ReCharge connections are no longer required.

Fewer Customer Tickets

Skio allows you to save up to 25% on customer tickets with passwordless login. The first time a consumer skips a refill is a significant step in their journey. If clients need to log in to skip, it can be a pain. People will lose faith and cancel. Skio overcame this problem by allowing users to log in without using a password (4-digit code by SMS and email).

Free access to analytics

Skio collaborated with Source Medium, a fantastic analytics platform, to fuel the analytics for all of our businesses. With Skio’s executive summary dashboard, you will find all of the most critical business KPIs including:

  • Subscriptions that are currently active
  • Subscriptions that were canceled
  • Count of subscription orders
  • Current monthly recurring revenue
  • New monthly recurring revenue
  • Canceled monthly recurring revenue
  • The average order value for subscription orders

Access to new features

Each and every feature necessitates the creation of a theme (operationally impossible to pull off). However, Skio learned from their error and has a hosted subscription gateway. As a result, you can now receive new features without having to build a theme. Skio also leveraged cutting-edge technology such as React/Next.js/GraphQL (100x/10x/10x improvements in web development, respectively), which allows us to produce significantly quicker than our rivals.

Custom subscription boxes for clients

Skio enables you to build a seamless subscription box for your clients. You can add a minimum and maximum constraints when clients select the quantities of the products. The subscriber can log into their customer portal and manage all of their orders. They can also skip their next order if they still have enough products from the previous delivery.

Building a box in Skio is very easy. There are two different types of boxes you can choose from. A Single Box and a Box Group. Most merchants will use the Single Box as it is the most basic and straightforward to set up. The Box Group is a little more advanced and allows you to bundle multiple products together in the box.

SMS Subscription Management

SkioSMS is a transactional SMS-based subscription management platform. Before each order, subscribers are notified and have the option to change their charge date, swap their product, skip, or cancel their subscription. All texts are entirely free and are automatically triggered by subscription events (for example, a future charge), resulting in fewer support tickets.

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Prepaid Subscriptions

Prepaid subscriptions allow subscribers to pay for all of their shipments in advance. For example, if a subscriber purchases a 3-month subscription, they will pay for all three months on the first order and then receive two $0 shipments in months two and three. This is a fantastic approach to increase customer retention while also locking in money.

Brands that work with Skio

  • Bev
  • Muddy Bites
  • MatchaBar
  • Krave Beauty
  • Stryx
  • Doe Lashes
  • Simulate
  • Backbone
  • Everyday Dose
  • Sunsoil, Remedy Organics

Investors that work with Skio

  • Y Combinator
  • MuteSix’s Daniel Rutberg & Moody Nashawaty
  • Shaan Puri
  • Julian Shapiro
  • Sahil Bloom

Integrations

  • Klaviyo
  • Alloy
  • Attentive
  • Shogun
  • Postscript
  • Gorgias

Pricing

Skio only has two pricing plans, The Dog Plan and The Cat Plan.

Dog Plan

  • $400 per month with an annual subscription or $500 with a monthly subscription
  • 1% plus a transaction charge of 20% (orders involving a subscription)
  • 14-day free trial

Cat Plan

  • Create a unique bundle for your company. Businesses with a high number of payments or unique business structures can use this service.
  • Volume discounts are available (annual commitment)
  • Custom development
  • Personalized strategy advice from a dedicated strategy manager

ReCharge: Overview

ReCharge is a Shopify app that integrates with your website to make selling subscriptions easier for marketers. ReCharge was launched on 14 October 2014 by Oisin O’Connor and Mike Flynn.

Consider the last time you made an internet purchase of something edible. From skincare to dental hygiene, there’s something for everyone. You were probably given the choice of paying full price or getting a discount by changing your purchase into a monthly subscription. As more firms realize that adding subscriptions for almost any item may quickly raise monthly recurring revenue or MRR, the adoption of this option has gained in popularity.

ReCharge simplifies the subscription process for you, while your consumers benefit from a rapid checkout, which allows them to sign up for a subscription with little more work than a standard checkout. ReCharge is simple to set up and customize, allowing you to build the right subscription alternatives for your business. This is, without a doubt, the best solution for most Shopify shops.

Benefits

Payment Methods

All major payment processors and methods are supported. Stripe, Authorize.net, Braintree by Paypal, and Shopify Payments are among the payment processors ReCharge accepts. Credit cards, Apple Pay, PayPal, Google Pay, SEPA Direct Debit, and iDEAL are also accepted as payment methods.

SMS Subscription Management

Customers frequently need to make changes to their purchases, such as adding to them, updating their payment information, or changing their shipping address. With RechargeSMS or a client portal, they make it simple for them to do so. Subscribers may easily alter their orders using RechargeSMS by sending a text message to include a one-time product, swap goods, modify their delivery address, and more. You may select from pre-built themes for your customer portal or develop a totally customized experience from scratch to match your brand.

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Full subscription flexibility

Allow clients to reschedule or skip delivery. Your consumer may just opt to forego this month’s shipment. Subscription cancellations occur as a result of not understanding how to do so. When your subscribers try to cancel, make it easy for them to miss or reschedule a delivery.

Allow clients to change the items in the subscription. Clients will occasionally cancel a membership when they really want to test a different product.

Automatic retries and dunning when a payment did not go through can help you increase payment conversions. When a charge is denied, Recharge will automatically attempt it at intervals you choose. ReCharge can also advise your customer that the attempted transaction was unsuccessful and seek to obtain new payment information from them.

Detailed Analytics

With Skio’s analytics package, you can keep track of all of your critical performance metrics. Skio will show you detailed sales reports, refund totals, average order values, churn rates, and much more. They will even assist you in forecasting future income using previous data! All of the information you need to manage and develop your company is in one location.

Recharge can inform you why your customers canceled, how much of your churn is due to unsuccessful charges, how many customers are missing the delivery, and how many are switching to different items.

What are the best-selling items? What are the ones that aren’t? Which one has the highest rate of recurrence? Which ones have the most churn? With a single glance at our product analytics dashboard, you can get the answers to all of these questions.

Skio provides a robust set of APIs that allow you to customize your subscription service completely. Create your own procedures, such as post-purchase upsells, build your customer portal precisely as you want it, and query store performance data for in-depth analysis.

Integrations

  • Klaviyo
  • Gorgias
  • Yotpo
  • Shipstation
  • Loyalty Lion
  • Attentive

Pricing

ReCharge has two pricing plans available. A standard and a pro package.

Standard Plan

  • Free to install
  • 1% + 10¢ per transaction
  • Subscription Billing
  • Order Management
  • Merchant Tools
  • Payment Management
  • Basic Analytics

Pro Plan

  • $300/month
  • 1% + 19¢ per transaction
  • Subscription Billing
  • Order Management
  • Enhanced Customer Portal
  • Merchant Tools
  • Payment Management
  • Enhanced Analytics

Skio vs. ReCharge: Features

Both Skio and ReCharge have some incredible features for Shopify merchants. Let’s take a closer look at the features that both of these great subscription apps have to offer.

Monthly Cost

SkioReCharge
Free TrialYes (14 Days)Yes
Free VersionNoYes
Monthly Cost$500 per month$300 per month
Annual Cost (Paid Upfront)$4800 annually$3600 annually

ReCharge is the winner when it comes to the monthly cost because it has a free version for smaller businesses and a pro version for medium to large companies. Skio only has a 14-day free trial, and after that, $500 per month, which most smaller businesses won’t be able to afford.

Transaction Fees

Skio has a transaction fee of 1% + 20¢ for each subscription, whereas ReCharge has a transaction fee of 1% + 10¢ on the Free Plan and 1% + 19¢ on the Pro Plan, which is both less than Skio.

Migrations

ReCharge does not support migrations of more than 10,000 subscribers, which can be a problem for big businesses with thousands of clients. Skio does, however, offer migrations of more than 10,000 subscribers, which makes it appealing to large companies. Multiple companies migrated from ReCharge to Skio, with some being over 10,000 subscribers.

1-click checkout with Shop Pay

Skio offers native Shopify checkout that can increase conversions up to 72%. ReCharge does not offer a 1-click checkout with Shop Pay on the legacy app. However, it is available on the native app. 

Hosted subscription portal

Skio automatically gets new features for free without needing theme development. ReCharge uses Liquid and requires theme development over time to receive updates. The customer interface is hosted by Recharge and will not inherit any of your store’s designs or updates. Embedded in the platform storefront – The customer portal is integrated into your Shopify theme and inherits its styling, logo, and menu. Skio is definitely more convenient when it comes to the subscription portal.

SMS subscription management

Both Skio and ReCharge offer excellent SMS subscription management. Both apps allow you to get reminders and easily modify orders. Both apps allow you to swap products and add one-time purchases with the SMS subscription management. You can also skip or reschedule orders on both apps.

Integrations

Both apps offer a variety of different integrations. Why are integrations so important? Integrations enhance the functionality of your current system by linking it to third-party apps and giving features that enable you to automate and perform a wide range of tasks while also improving the overall efficiency of your business.

IntegrationsSkioReCharge
KlaviyoYesYes
AlloyYesNo
AttentiveYesYes
ShogunYesNo
PostscriptYesNo
GorgiasYesYes
YotpoNoYes
ShipstationNoYes
Loyalty LionNoYes

Prepaid subscriptions

Both Skio and ReCharge offer prepaid subscriptions. Prepaid subscriptions are essential because it is easy to predict revenue – Payment is made in advance to your firm, making it easy to know how much cash you have on hand. This results in more precise financial forecasts and a consistent cash stream.

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Minimum or maximum number of subscription renewals

Both Skio and ReCharge does not have a minimum or maximum number of subscriptions that have to be met each month. This is an essential feature to make sure all businesses can use these apps, whether they are big or small.

Free shipping for subscriptions

Skio offers free shipping to subscribers. ReCharge does offer free shipping to subscribers on the legacy app. However, it is unavailable on the native app.

Multi-currency support

ReCharge does not offer multi-currency support on the legacy app. However, it is available on the native app. 

Support

Both Skio and ReCharge have excellent support. Skio has an average response time of about 10 hours, and ReCharge has an average response time of about 8 hours which makes ReCharge the winner of 24/7 support.

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Retry failed charges

Both subscription apps give you the flexibility to set automatic retries when a payment does not go through. This can help you increase payment conversions. When a charge is denied, You can customize the set retry intervals, maximum retries, and cancel after a certain number of retries.

Reviews

Skio and ReCharge both have excellent reviews on the Shopify App Store. Skio only has a total of 84 reviews in total while ReCharge has 1,196 reviews. Skio has an average score of 4.9, while ReCharge has an average score of 4.8.

Keep in mind that Skio was only launched in April 2021, and ReCharge was launched in October 2014.

Skio or ReCharge? Which subscription app is better for you?

Looking at the benefits and features that both of these apps offer us, we know that ReCharge is a much player in the industry and has been for much longer. Skio is a new, young, and innovative subscription app that looked at all previous subscription apps’ problems and fixed them.

Skio has some massive clients with many active subscribers, which they are very transparent about, while ReCharge also has a few large clients. It is a lot harder actually to find them and know who they are.

In terms of the features offered by Skio and ReCharge, I would say Skio solves more problems and has more benefits, including increased conversion rates, fewer customer tickets, free access to analytics, access to new features, custom subscription boxes, SMS subscription management, prepaid subscriptions and more. While ReCharge also offers most of these benefits, they lack some of the newer technology that Skio uses, such as the 1-click checkout and advanced box builder.

If you’re running a small to medium-sized business, I would recommend going for the ReCharge Free Plan just because it would not cost you anything, and you can start to learn how subscription apps work. If you’re running a medium to large business, I would recommend paying the extra price and going for Skio.

This post assumes you know a little about bots and how they might influence your website. If you need to brush up on your understanding, go back to ‘What is a Bot?‘. Bot traffic on your site is usually innocuous, but because bots behave similarly to humans, it might skew your Google Analytics traffic statistics if it isn’t properly filtered out. While screening out bot traffic won’t guarantee that your data is totally clean, it will get you started.

How to exclude existing bot traffic

Fortunately, Google is aware of the majority of bots that your site is likely to encounter, so you can easily block this traffic out of your Google Analytics account. First, simply go to Google Analytics and choose the ‘Admin’ cog in the bottom left corner. Then, to exclude all hits from known bots and spiders, go to ‘View Settings’ and select the box that states, “Exclude all hits from known bots and spiders.”

It’s worth remembering that selecting this option will only influence traffic after that time, not retrospectively, so make sure you do it as soon as possible.

How to identify and filter unknown bots

However, even with this option set, Google Analytics’ well-known bot filter isn’t foolproof, and bot traffic can still enter your account. When you start digging, you’ll typically see a set of people (from the exact location, using the same device, using the same network provider, etc.) that behave abnormally differently than the rest of your customers. Bot traffic is usually labeled as ‘Direct,’ and it shows up in your Google Analytics account as a rise in direct traffic. Abrupt surges can sometimes detect bot hits in traffic in specific dimensions. However, this is not always the case. Playing around with different combinations of dimensions and secondary dimensions to see if you can identify anything out of the usual is the most straightforward technique to hunt for bot traffic.

Here are some bot traffic red flags to keep an eye out for:

  • A great number of uses are associated with the place (not set)
  • Users in groups (e.g., from the same location, network, service provider, etc.) that have high bounce rates or short session durations (a few seconds)
  • Users in groups with an unusually high number of new users
  • Users that have a relatively high bounce rate
  • Sudden surges in traffic for specific dimensions
  • Sources of referral that are unusual or questionable
  • Hostnames that aren’t associated with your website (Hostname is a secondary dimension)

You may put up a filter to exclude bot traffic from future Google Analytics data if you’ve discovered a bot.

How to create a filter for unknown bots in 10 steps

  1. Create a New Google Analytics View — This is the most crucial step, since once you’ve filtered data out of Google Analytics, you’ll never be able to get it back. You may start by creating a new view to test your modifications and ensure everything works as expected. Keep an unfiltered view in your Google Analytics account at all times. This serves as a fallback in the event that something goes wrong.
  2. Examine Your Bot – What are the common threads in your bot traffic? (For example, is it the hostname, city, or IP address?)
  3. Go to the Admin panel and click ‘Filters’ in the ‘View’ column on the right for your new view.
  4. Click ‘Add Filter
  5. Give your filter a name that will make it easier to remember in the future.

  1. Choose a filter type. You may need to use a Custom or Predefined filter depending on the criteria you’ll use to filter out the bot. Look over each to find which one best fits your situation.
  2. Make sure ‘Exclude’ is chosen, then use the ‘Filter Field’ drop down to pick the type of dimension you want to exclude, and in the ‘Filter Pattern’ box, put the text you’re using to identify bot traffic. (For example, if you’re getting bot hits from nastybots.com, choose ‘Hostname’ from the ‘Filter Box’ selection and type ‘nastybots.com’ into the ‘Filter Pattern’ field.)
  3. Hit ‘Save’!
  4. It’s now time to double-check that your filter functioned as expected. It usually works right immediately, but it might take up to 24 hours, so give it a day or two. To ensure this is filtering the right traffic, compare data from your new testing view with data from your preferred view. The bot traffic should still be shown in your preferred view, but it shouldn’t be visible in the testing view. (Make sure that the bot traffic is the only thing you’ve blocked out!) Check to see if any of your actual user data has been filtered out). Check back a couple of times over the next few days to be sure nothing has fallen through the cracks.
  5. If your testing view is performing as expected, it’s time to add your new filter to your preferred view. Simply follow the steps above, ensuring sure everything is identical to your testing view.

That’s all there is to it! You’ve filtered bot traffic out of your valuable Google Analytics data.
Please contact us if your filter hasn’t functioned as planned or if you believe your Google Analytics account may benefit from an audit. We’d love to have a peek.

Have you ever wanted to purchase an established eCommerce site but weren’t sure where to begin?

Even for the most seasoned eCommerce entrepreneur, the world of buying and selling websites can be intimidating. Fortunately, Shopify devised a method for reducing the learning curve.

You may buy an eCommerce website through Shopify Exchange to get a head start on your business and avoid all of the typical procedures involved in developing an eCommerce brand, such as building an email list from scratch and writing product descriptions.

So, if buying a unique business appeals to you, keep reading as I go through the advantages of Shopify’s website marketplace and some advice for buying a website on Shopify Exchange.

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What is Shopify Exchange?

Shopify Exchange is the marketplace for buying and selling Shopify merchant-built eCommerce enterprises. Merchants may advertise their online businesses for sale using the Exchange app, which collects information like traffic and income statistics directly from Shopify. Because sellers can’t change their shop data, potential buyers may be sure that what they see is exactly what they’ll get.

On Exchange, you’ll find anything from ready-to-go beginning stores to thriving eCommerce enterprises. As a result, prices differ. Starter shops can be as low as $50, while established six-figure eCommerce empires can be over $1 million.

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Why should you buy a Shopify store?

1. You can get rid of procrastination

You’re less likely to postpone if you acquire an internet business rather than starting one from scratch. The problematic portion of shop creation is taken care of for you, so you don’t have to stress about getting the logo just perfect, getting stuck on a color scheme, or being frustrated by all the small jobs that come with beginning a new business.

Plus, whether you spend $50 or $1 million on Shopify’s Exchange to acquire an online business, you’ve demonstrated to yourself that you’re serious about making it a success. The added cash incentive is more than enough to encourage you to pursue your first transaction as soon as possible.

2. You can start selling immediately

The most fantastic part about purchasing a business is that you can bypass the shop setup and get straight to marketing. You can start selling the day you gain account access if your company has uploaded goods to your website.

Launching into marketing right away means you’ll be one step closer to making your first sale. If you were to build a website from scratch, you would spend the first several weeks creating the site. However, purchasing a business gives you an advantage over new rivals who are still in the startup phase.

3. You get a professional online store

While some of the stores on Shopify Exchange are created by entrepreneurs like you, there are hundreds of businesses started by Shopify Experts that specialize in professional website design. If your website design abilities are insufficient, you may want to consider purchasing an online business established by a professional that specializes in Shopify businesses. For as low as $50, you can get a shop established by these professionals.

Top 6 things to look out for when buying and selling Shopify stores

1. Study the online store’s metrics

You’ve probably found a few websites that suit the bill once you’ve set your goals and educated yourself with the search process. Then, to cut down your options, even more, look over each item entirely and pick the metrics that are essential to you.

With spaces enabling the seller to write their business story, performance, costs, and sales included with each listing, Shopify makes this process easy. As previously stated, one of the advantages of Shopify Exchange is that the KPIs are Shopify-verified. These indicators can be helpful, but they can also be deceiving, leading to my next point.

A few metric warnings you should look out for:

  • Stores that are being sold at a low price
  • Fake revenue and financial screenshots in stores
  • Stores with unusual traffic
  • Stores with unusual revenue increases

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2. Make sure the seller is responsive

While traffic and performance indicators might be beneficial, they can sometimes be deceptive. For example, a website’s significant income does not always imply that it is lucrative. The vendor might have spent more money on traffic acquisition than the website made in sales.

Fortunately, Shopify makes it simple to contact the seller and ask questions or get additional information about how the website gets traffic or whether they spend money on advertising. This is also an excellent time to find out what assets are included in the transaction, if the ad doesn’t make it apparent or if the seller left something out that you believe is significant.

3. Protect yourself

Most purchasers’ primary concern in a transaction like this is protecting themselves from being taken advantage of. Fortunately, Shopify alleviates this concern by utilizing the escrow service, which holds your funds until both you and the seller are happy that all of the sale’s conditions have been met.

You’ll want to account for all of the assets listed in the “Sale Includes” portion of the ad and any other assets you discussed with the seller throughout your correspondence while the transaction is in escrow.

4. Stores with Sellers Who Don’t Provide Enough Information

Let’s say you’re attempting to contact a vendor, and they don’t answer or respond when you do. In such a scenario, the best thing you can do is avoid purchasing the shop since if the seller isn’t responding right now, don’t expect them to provide you with the essential after-sale support to ensure a smooth store transfer.

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5. Starter and Template Stores

The fact that most starting or template businesses are basically frauds waiting to happen is one of the most important reasons why you should only acquire established companies. These merchants are only attempting to sell you WordPress themes.

6. The history of the website

Before you decide to purchase a website, you must first determine how long it has been operational. Websites that have been in operation for a longer time, like other businesses, are more stable. They’ve also made more money and established a solid reputation over time, so these will be simpler to promote.

Of course, the website you intend to acquire must have kept a somewhat decent reputation throughout time; otherwise, it will be impossible for you to reverse the situation.

How to buy a Shopify eCommerce store on Exchange?

Exchange is home to a diverse range of businesses from various sectors. You may discover dropshipping, print-on-demand, established, and high-growth stores in product categories such as fashion and clothing, sports, furniture, and more.

Starter stores are already created and ready to market but have only made a few hundred dollars in sales (traffic and revenue data won’t show up for them). As a result, these establishments frequently sell for significantly less, and they should be assessed based on the store’s potential and whether you believe you can unlock it via marketing.

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When looking for a store to buy on Exchange, ask yourself the following questions to identify the sort of investment you want to make:

  • What are your website’s income targets?
  • What is the maximum amount of money you are willing to spend to get there?
  • How much time do you want to devote?
  • Is it just a store that you need to keep up with, or does it have the potential for development that you’ll have to discover out through marketing?
  • Is there anything you can do to improve the site that the original owner hasn’t done?

As you talk with the seller about the transaction, you may dig more into these questions.

1. Carry out your due diligence

Each ad includes a description of what you receive with the shop and statistics on traffic and income over the previous year. The description also consists of the asking price, which you can negotiate with the seller by sending them a message using the contact form. Many sellers also state why they are selling the business, frequently due to a lack of time or a life-altering incident.

The advertisement will also show you what the vendor is prepared to provide you for the asking price, such as:

  • Inventory of physical items
  • Lists of suppliers
  • List of email addresses
  • Branding and logo assets
  • Accounts on social media
  • After-sale customer service
  • Anything else you may agree with the vendor to add in the final purchase, like a domain product picture.
  • To discuss further information about the business or the sale, sellers and buyers can connect directly through Exchange using an anonymous email.

Keep in mind that some sellers cease actively marketing their businesses when they put them up for sale, so a decrease in traffic and revenue might result from this (check with the seller).

Because Exchange cannot confirm profit margins, you need additionally make sure that:

  1. Confirm and comprehend all traffic sources. Make sure you understand where your traffic is coming from and whether or not it’s a source you can duplicate when you buy the shop.
  2. Confirm the financial information. This comprises the store’s expenditures (inventory and marketing). Check to see how much they’re paying to achieve the outcomes they’re obtaining.
  3. Examine their social media profiles. Examine their involvement rate to see whether their following is genuine. Take a massive following with a grain of salt.
  4. Make sure you’re aware of everything that’s offered. If at all feasible, obtain all associated merchandise, social media, email list, and other information. Make sure it’s included in the offer if it’s something that’s required to run the shop.
  5. Recognize why they’re selling the website. Even if you don’t get a justification, it’s still worth asking.
  6. Take a look for yourself. Then, for essential verifications (traffic, sales, ad spend, etc.) with the seller, use screen sharing or gain “see only” account access.

You can get in touch with the seller to make an offer once you’ve thoroughly investigated the store.

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2. Make the transaction happen

To ensure a safe and secure shop exchange, the exchange marketplace has collaborated with Escrow.com. Read more about the partnership between Shopify and Escrow.

If you’re unfamiliar with how escrow works, it’s a form of payment in which money is held in trust by a third party (in this case, Escrow.com) until both the buyer and seller agree that the deal’s terms have been satisfied.

To begin an Escrow.com transaction, the seller must first establish specific parameters for the sale (such as what is included in the sale and if they will assist the buyer), as well as how long the buyer will have to examine the store following the exchange (an escrow period). The seller is the one who starts the Escrow.com procedure.

After that, the buyer pays Escrow.com the agreed-upon sum. Escrow.com serves as a middleman, holding the buyer’s funds until both the seller and the buyer inform Escrow.com that they are entirely pleased with the transaction and that all funds have been delivered to the buyer. This is when Escrow.com releases the funds to the seller.

3. Transfer Ownership

Typically, the transfer procedure takes three business days, during which time Exchange prepares the store for you to take over as the new owner.

Make a checklist of all the elements included in the deal, such as what assets and accounts need to be transferred, and go over them one by one to make the transfer easier for both you and the seller.

If you have any issues regarding transferring a domain name, a social media account, or anything else, you may contact Exchange support. In addition, Escrow.com provides outstanding service in these areas.

Before the agreed-upon escrow period expires, when transferring ownership, you should also:

  1. Check the responsiveness and quality of the vendors
  2. Remove the original seller’s credentials and change all passwords for the accounts you were given access to
  3. Take advantage of whatever vendor assistance you can get to figure out how to duplicate their outcomes, and ask as many questions as possible while you’re doing it.

You’ll be the new owner of the shop after the escrow time is up and the swap is completed, and you’ll be free to take it in whatever direction you like.

How to sell a Shopify eCommerce store on Exchange?

If you’re ready to sell your online business, you can post it on the Shopify Exchange marketplace for potential purchasers to see.

1. Check to see whether you’re eligible

You must first ensure that you fulfill Shopify Exchange’s eligibility standards before you can list. It’s also a good idea to check over the Exchange Marketplace’s criteria and Shopify’s Terms of Service and Partner Program agreement.

The following are the eligibility conditions for Shopify Exchange:

  • Outside of the trial time, you must have a Shopify store running on a paid plan (except Shopify Plus).
  • Your Shopify Payments account must be in good standing if you utilize it.
  • You must not have any active Shopify Capital financing.
  • There are no outstanding problems with the Shopify Risk team, Shopify Recovery team, or Shopify Legal team.

2. Download the Exchange app

Now that you’ve shown your eligibility, what’s next? You must first download and install the Exchange Marketplace software. This is something that only the site owner can do.

3. Make a listing, submit it, and get it published

Shopify will bring basic stats into your listing for you, but it’s up to you to flesh out the specifics and make it sound like a good investment to a potential buyer. Complete the Performance, Expenses, Sale Includes, and Seller’s Advice sections of your Business Story, as well as the Performance, Expenses, Sale Includes, and Seller’s Advice sections.

Emphasize features that offer value to the buyer, such as a massive email list, a social media following, or membership in a customer loyalty program. However, it’s critical to double-check that this information is correct; any inaccuracies might lead to problems on the road.

Submit your listing for evaluation once it’s finished. Once Shopify has approved your work, you may publish it.

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4. Respond to buyer requests and proposals

Before making an offer, interested buyers will send you messages about your shop for sale, usually requesting more information and haggling at what’s included in the price. Respond as soon as possible. Buyers will appreciate the responsiveness, especially if you provide post-purchase help.

You can accept or reject an offer made by a buyer. You may also make a counteroffer if you don’t like the first offer.

5. Accept a proposal

You may accept an offer and then establish the escrow transaction all from within the Exchange app when you get one you like. The buyer will be contacted by Escrow/Shopify to acknowledge the terms and conditions and make a payment to the escrow department.

6. Transfer ownership of assets to the buyer

You’ll be notified when it’s time to transfer assets once the escrow department gets the payments from the buyer. But, first, create a staff account for the buyer so that they may do their inspection, which can span anywhere from 3 to 30 days.

The assets will be marked as “accepted” in escrow once the buyer has finished the inspection period and approved everything.

7. Take your money

The money will be released to you by the escrow department, and you should see the money in your bank account within five business days. After that, the remainder is taken care of by Shopify:

  • Shopify transforms the buyer into the new store owner within three business days.
  • Shopify removes your billing and payment information.

You will receive an email confirmation once the transfer is complete.

Pros and cons of buying a Shopify store

Starting a new Shopify store that looks professional takes a lot of preparation, research, and effort. On the other hand, purchasing Shopify stores can be the best or worst move you ever make. In this procedure, there is no assurance of success. Working together and pushing various pieces in one direction is critical to any business’s success. Before spending your hard-earned money on a Shopify site, you must first understand what you are paying for. Let’s look at the pros and cons of buying a Shopify store:

Pros

Save Time and Energy: Buying a Shopify store saves you time and energy that you can use to market your brand, whereas developing a new one takes a lot of time and effort. Several excellent programs might help you save time when establishing a dropshipping business. However, it will need you to change product photos, list product descriptions, and create a new store.

Purchasing an Established Business: Purchasing Shopify shops is similar to buying a proven business. Testing the efficacy of the mentioned goods takes time and money. You buy clients with a proven sales record when you acquire a company with authentic merchandise.

Cons

Well-known brand: Purchasing a successful Shopify site comes with famous brands and goods, limiting your ability to sell your brand and products. In addition, it might take years to regain client trust and confidence if you purchase an established store with a terrible reputation. As a result, buying a well-known, well-established brand may reduce your prospects of success.

Your business’s customers are unknown: Purchasing a niche or store that you are unfamiliar with might be a risky business decision. In order to succeed in the eCommerce industry, you must first understand your clients and their chosen items. You can research the sector, but you may learn more by making errors.

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Is Shopify Exchange the right fit for you?

Buying a quality Shopify store is an excellent investment, but it still requires hard work and dedication to run and make it grow even further! The Shopify Exchange is a simple method to purchase and sell Shopify stores, with data verified by the eCommerce platform. Browse stores by revenue, industry, or curated collections, and then buy the one that best suits your company’s objectives.