12 Secrets to improve Tik Tok ads
August 25, 2022
TikTok is no longer just a teen-only dancing app. It might be among the most effective means of brand promotion.
The following are some of the main arguments in favor of brands using TikTok:
- Spread the word about your brand.
- Increase product sales.
- Establish connections with customers.
What is a “view” on TikTok?
On many social media sites, "views" are measured in different ways, but on TikTok, it's quite easy to understand: as soon as your video begins to play, it counts as having been viewed.
It counts as new views if the video autoplays, repeats, or if a viewer returns to watch it more than once. (However, you won’t get any new views from watching your own videos.)
The end goal is to try and get people to watch all of your videos till the end. Unfortunately, that can be very difficult at times because most people have a very short attention span. However, since there is a very low entry barrier for what constitutes a "view," collecting analytics on TikTok isn't too tricky.
12 Ways to improve the add views on Tik Tok
1. Your videos should have hashtags
A valuable tool in your TikTok toolbox is hashtags. It helps the all-powerful TikTok algorithm determine who might be interested in viewing what you're publishing and what you're writing about. Additionally, hashtags are crucial for assisting visitors who are searching to find your content.
One strategy is to use specialty hashtags that are pertinent to your topic and audience.
It may be helpful to keep an eye out for what's popular and join the conversation with relevant material (that is, of course, still true to your brand) if trending subjects are more likely to come up on the For You page.
Hit the Discover tab, then tap Trends at the top of the page to see which hashtags are popular right now.
2. Make excellent videos
We'll say it for you because you won't: duh.
People are more likely to want to watch your movies if they look well (have excellent lighting and sound quality, and include some upbeat cuts).
For their mirror selfies, one duo, for instance, has gotten some high-end cameras... and it is fruitful. Is this a movie from Hollywood?
You'll want to provide TikTok with the best content because it favors high-quality videos on the FYP. So utilize effects, sound, and a vertical shooting method. For extra credit, use a trendy effect from TikTok.
Your TikTok experience has just begun, of course, until those views start rolling in. The true financial statistic. Followers: devoted supporters who stick with you through good times and bad.
3. Be brief and to the point
Videos on TikTok can now be three minutes long, but those that are less than 30 seconds are more likely to appear on the FYP. Additionally, it is more probable that someone will watch anything fast-paced a second or third time.
4. Find your niche market
Everyone can find a particular TikTok subgenre they enjoy, from the incredibly literary BookTok to a thriving rug-tufting scene. So first, determine the people you want to spend time with, and then look at prominent accounts in those groups to see what hashtags, formats, and allusions they may be utilizing that might serve as an inspiration for your own relevant material.
You may establish connections with your target audience by commenting and liking things. Hopefully, a fellow Tik Tokker will be motivated by your smart comments to visit your page to see the sort of material you're producing there.
5. Try a how-to video
TikTok users love educational material, so go into know-it-all mode and impart your knowledge to the globe.
While how-to films are particularly popular, answering commonly asked questions or illuminating an unexpected aspect of your business, profession, or product can also provide a welcome diversion from the never-ending dance marathon.
6. Partner with a distinguished guest or influential person
Including other voices in your TikTok videos is a simple approach to reaching a new audience, regardless of whether you've collaborated with another company for a cross-over opportunity, hired an influencer or famous guest star, or both.
7. Engage in a few duets
The Duets tool on TikTok is a fantastic method to use an existing well-liked video to increase your own views.
With Duets, you may collaborate with another user's video on a split-screen to humbly converse, sing along, or voice your opinion. Also, use some tested content as a springboard to gather your own sweet, sweet views.
8. Use your other social media outlets to promote your TikTok content
You undoubtedly use TikTok as part of a more effective social media campaign, and you probably use a few other online communities as well. Share video teasers elsewhere to get those viewers to your TikToks.
A quick tweet here, a quick post on Instagram Stories there, and you have a full-fledged social campaign running!
9. Keep them attentive
Although visitors just need to watch a little portion of your movie in order to give you a "view," it's crucial to keep them watching until the very end.
That's because the TikTok algorithm gives videos with high completion rates priority. It seeks to provide suggestions on the For You Page for high-quality material.
So, how can you keep your audience engaged all the way to the end? Play on their interest while providing value. Use subtitles that create suspense. Tutorial videos and recipe videos are perfect for this.
10. Create an account on TikTok Creator or TikTok Business
The pro accounts on TikTok won't help you climb the FYP, but both the Creator and Business accounts provide you access to stats and insights that can aid in your audience research and analysis.
To change to a TikTok Business or Creator profile is easy. Just select Switch to Business Account under Manage Account. You are now prepared to explore the data after selecting the best category.
11. Remember to include a caption!
In your TikTok caption, you may only have 150 characters at your disposal, but you may make good use of them. Your description is an opportunity to convince viewers to watch your video (ideally all the way through – see above!) or to start a discussion in the comments.
In the end, you want people to watch and interact with your movie so that the algorithm understands that this is indeed the excellent stuff. Your caption is a cost-free, simple technique to convince your audience once more to participate or simply to enjoy themselves.
12. Post your video when it's appropriate
You won't obtain the desired number of views if you post while nobody else is using the app. So to release your most recent video at the perfect moment for maximum exposure, examine your account statistics to see when your followers are active.
The only way to enhance your TikTok marketing efforts is to track, monitor, and evaluate them, as we hinted at throughout this blog. This is especially crucial if you are paying for TikTok advertisements.