10 TikTok Mistakes marketers make
September 11, 2022
If you use TikTok marketing well, it may be pretty profitable for you. Over 500 million people have already used the site, and usage is constantly increasing. Moreover, it is not overrun by advertising like the other social media platforms because it is a relatively new site.
But if you don't do your research, there are many of blunders you can make with TikTok marketing. While there are several instances of corporations effectively leveraging the platform for their marketing, there are also numerous instances when marketers absolutely erred. This essay will go through the marketing blunders you should steer clear of when using TikTok.
What is Tik Tok marketing?
The process of utilizing TikTok to advertise a company, product, or service is known as "TikTok marketing." It may involve a variety of strategies, including as influencer marketing, TikTok advertising, and the production of naturally viral content.
TikTok advertising benefits companies by:
- Amplify brand awareness
- Create active communities
- Promote your goods and services
- Obtain opinions from clients and viewers
- Offer client support
- Promote goods and services to target markets.
1. If you’re not hopping onto trends
Trending sounds and problems spring to mind right away when I think about TikTok. That’s what the platform’s renowned for, after all.
In fact, many people consider TikTok to be the more carefree, unrestricted companion of the more formal, polished Instagram.
In light of this, employing special effects, dubbing prevalent noises, adding popular music, and participating in challenges and dances are all necessary for success on the site.
It goes without saying that you must establish brand boundaries to make sure you avoid engaging in activities that can damage your credibility. In addition, not every trend will connect with your messaging or brand values - in that case, skip it.
Another fashion trend is just around the bend.
2. Not watching Tik Tok videos & understanding the platform
How can you prosper in a setting you are unfamiliar with? Take your time eating before entering the TikTok environment since it has a very distinct energy.
You can start experimenting with your own material after you have a feel of what is popular on the site. Try out different themes and writing slants to discover what resonates with your target audience.
The work doesn't end there, though. As long as you're using TikTok, you should constantly be scrolling.
The way you:
- Obtain ideas for upcoming videos.
- Identify trends.
- Glean knowledge from rivals.
3. Not uploading portrait videos
TikTok is a vertical-first app, like Instagram.
Videos must be 1080 by 1920 pixels in order to display correctly. If it is in landscape mode, your movie will be cropped to a smaller size and have unsightly thick, black borders.
This damages both the video's quality and its appeal to viewers.
4. Not responding to comments
The goal of social media is to create communities. The same applies to TikTok.
Since the site only presently offers a few community-building capabilities, one of the few ways to interact with your audience is through the comment area.
Your comment section will, therefore, likely be where your audience asks questions, expresses opinions about your videos, and tags friends. Take advantage of the chance to interact with them, strike up a discussion, and motivate them to perform the required action.
5. Stop using a business account
It would be a grave error not to have a company account on this social media site if it were any other. However, there are drawbacks to establishing a business account on TikTok, especially for small enterprises.
The biggest one is that you could not have access to popular music and sounds, which are crucial for expanding the reach of your business.
Despite the fact that the corporate account provides provide analytical insights, using trending sounds is a huge barrier to success on the site.
Small companies ought to concentrate on developing and testing on personal accounts before switching to business accounts as a result.
6. Not adding captions to your video
According to a Verizon survey from 2019, the majority of mobile consumers watch videos silently. Your videos are missing a crucial element of the narrative without captions.
Making material accessible to all users, including those who are deaf or hard of hearing, is the primary goal of having content.
Adding subtitles is a quick and easy technique to ensure diversity while also increasing viewership.
7. Not sharing enough value
This can be a sign of taking oneself too seriously on a site that is known for being lighthearted. Alternatively, you may not understand the platform you're using.
Whatever the primary motivation, creating material that heavily promotes sales on TikTok is unlikely to grow your following. It is well recognized that this audience seeks for relatable material that speaks to them and their everyday lives.
While the odd promotion is certainly helpful, it is not a good idea to make it the main focus of your writing. Instead, change your direction to producing content that emphasizes the way of life of your target audience.
Be motivated by their difficulties, problems, and interactions. Use that to fuel your creativity after that. Your material will likely perform better since it will be more in line with your audience.
8. Not being consistent enough
You need to stick to a regular publication schedule if you want to get traction on any social media network.
This is crucial for a number of reasons:
- Viewers may explore your material and get a clear understanding of your brand when they come across your profile.
- The more you share, the more information you may receive from your viewers.
- A consistent posting schedule can grow your fan base since your followers will be aware of what to expect from you and the kind of information you'll provide.
9. Promoting the wrong products
You must be aware that the TikTok site caters primarily to young people. Most TikTok users are under 30 years old, and many of them are young adults or teens.
They are only drawn to things that are appropriate for their age range. Therefore, you will not succeed in promoting items meant for elderly consumers. However, although they are few and far between at the time of writing, the platform may eventually draw some elderly users.
Determine whether or not the TikTok platform is appropriate for your company. There is a strong probability it will work for you if Generation Z and younger Millennials are your target group. Use a different site where these folks congregate if your audience is older.
10. Not doing it for the long term
Brands frequently fail to meet their objectives when they attempt a TikTok campaign as a one-time strategy. As a result, the platform now has a new set of content guidelines, and these guidelines bring with their variation in the effectiveness of various campaigns.
While some material that required minimal work could do surprisingly well, other content that needed more effort might not. Instead of running a single campaign, establishing a presence on TikTok and growing a following is the most excellent strategy to reduce this unpredictability.
To build a solid TikTok presence, integrated strategies across numerous networks and media types are preferable.
It takes time, consistency, and perseverance to build a solid TikTok account with engaged followers that successfully reflects your company. However, you may maximize the effect of your effort by putting these best practices for avoiding typical TikTok marketing errors into practice, from building a more substantial profile to deciding how you'll respond to video trends.
Your account's performance will improve when your approach is improved, and your followers will probably notice too.