Whether you are a new or experienced eCommerce seller, there are several deadly Shopify mistakes you want to avoid. Growing your Shopify store is not an easy process, but with some determination, intelligent marketing, and innovative client retention techniques, you can do it!

Let’s look at 8 deadly Shopify mistakes new and experienced businesses make.

1. Not optimizing your home page for conversions

Your home page is the most important page of your website. It will be the first page people see when they visit your website most of the time. Having an optimized home page has the potential to make sales, collect emails, and guide new visitors. Not doing this is the first deadly Shopify mistake!

2. Bad customer experience

A great customer experience is critical to your company's success since a satisfied client is more likely to become a loyal one who can help you increase sales. In addition, a consumer who is devoted to your company promotes your business through word-of-mouth marketing which is the most effective marketing money can buy.

A few things that contribute to a great customer experience on Shopify include:
First, increase the loading speed of your website.
Make sure the website looks attractive.
Finally, make sure all components on the website work (buttons, links, forms, etc.)

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3. Not knowing who your target audience is

Understanding your target audience is essential as a Shopify seller. Every marketing plan and approach you implement will be defined by this data. For example, knowing that your target demographic watches a specific show or reads a particular newspaper means that your advertisement will be seen by a smaller number of people, but the most appropriate ones which are more likely to convert.

4. Not having a social media presence

The fourth deadly Shopify mistake is not having a social media presence. Potential clients who do not know who you are or what your business is about gain more awareness through social media. A social media presence allows you to access a larger audience in a more cost-effective and timely manner. This raises awareness of both you and your business, which eventually leads to more sales.

When a person comes upon a business, they typically conduct a brief web search to learn more about it. They won't want to buy from you if you don't have any social media channels. The hunt is over without social media.

People may engage and interact in different ways, thanks to social media. Using live videos and stories may help your audience understand who is behind the business, making them feel more welcome and encouraged to interact with you.

Social Media is important for your business because:

• Consumer attraction, customer feedback, and customer loyalty
• Expand your customer base to include overseas markets
• Minimize marketing expenditures by doing market research
• Establish consumer networks and advertise to gain income
• Increase website traffic, and improve SEO
• Keep an eye on your competitors develop your brand exchange ideas to improve the way you do business

5. A complicated checkout process

According to Shopify, one of the leading causes of cart abandonment is a complicated payment process. More fields equal more data collected, which means better targeting and persuasion for businesses. However, when caught up in the rigors of developing several areas, the same companies frequently lose sight of the consumer who makes the final payment decision. A single field makes no impact for one consumer, but numerous and at scale might result in sales plummeting.

To eliminate Shopify errors that lead to cart abandonment and simplify payment procedures, follow these steps:

• First, keep the number of steps to a bare minimum.
• Second, collect just the required information; discard information that is only "good to have."
• Third, additions to a payment processor should be tested to see if everything works properly.
• Finally, reorganize the payment procedure by putting account creation at the end.

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6. Not using all of Shopify’s features

Shopify has many incredible features to help your business grow and succeed. You just need to make use of them! These features include the 1,000 free emails you get per month using Shopify’s high-quality email templates. Another incredible feature is the abandoned cart feature. This feature allows you to see how many customers on your website made it to the checkout but did not make the purchase. You can then send an email to all of those customers to try and recover the abandoned carts.

7. Not focusing on SEO and/or PPC

If you want to succeed on Shopify, you need to focus on a way to get traffic to your website. As a website owner, you have to know the difference between PPC and SEO.

Search Engine Optimization(SEO)

SEO is an organic way to increase your traffic over the long term and is critical for any business to succeed over the long term. SEO does not cost money and can be learned by anyone with enough time.

Paid Advertising(PPC)

PPC is another way to get traffic to your website, but it costs money and does not guarantee long-term success. PPC can also be learned by anyone who is willing to put in enough hours!

There are two main differences between SEO and PPC:

	SEO	PPC
Cost	Usually free	Does cost money
Time	3 - 6 months for results	Immediately

8. Not adding enough value to customers

The final deadly Shopify mistake is not adding enough value to your customers. Increasing your brand's reputation, earnings, and long-term success requires creating value for customers. Customers' confidence and trust in your company's offers may be increased by providing excellent goods and services. Customers who believe they received a good deal are more inclined to buy from you again and tell others about their pleasant experience. Learning what benefits your consumers' value may help you enhance your product, increase sales, and inspire client loyalty.

What comes next?

Shopify errors are common, and you can’t always avoid all of them, but understanding what to do and how to do it is a game-changer. Researching mistakes before they happen assists you in identifying potential hazards and allocating finances and resources to the most effective strategies. You'll be well on your way to creating the best eCommerce store for your business as long as you avoid these 8 deadly Shopify mistakes!